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Amazon Health & Personal Care: Baby & Child Care content benchmarks

Across 3 benchmarked Baby & Child Care categories, the median category's top sellers have 8 gallery images, 9 of 10 include a brand video, carry 10 creator videos, and 10 of 10 use A+ Content (top-10 best sellers per category, August 2026).

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Tom Logan avatar
Tom LoganCEO, Cohley
Date analyzedAugust 11, 2026
Categories analyzed1,777
Listings analyzed17,665
How these numbers are measured — full methodology
Gallery images8

median images in the median Baby & Child Care category

Brand video9 of 10

top sellers with a brand video, median category

0%
Creator videos10

median creator videos per top listing

A+ Content10 of 10

top sellers using A+ Content, median category

0%

Baby & Child Care categories

Benchmarks for each Baby & Child Care category, measured from the top 10 best sellers.

CategoryImagesBrand videoCreator videosA+ Content
Diaper Care88 of 101010 of 10
Health Care89 of 101010 of 10
Personal Care810 of 101010 of 10

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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.