Gallery images8
median images per top listing
Brand video10 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Personal Care compares
This category's top sellers vs. the median Health & Personal Care category and all benchmarked Amazon categories.
Gallery images
Personal Care
8
Health & Personal Care median
7
All Amazon
6
Brand video
Personal Care
10 of 10
Health & Personal Care median
8 of 10
All Amazon
7 of 10
Creator videos
Personal Care
10
Health & Personal Care median
10
All Amazon
8
A+ Content
Personal Care
10 of 10
Health & Personal Care median
10 of 10
All Amazon
9 of 10
What this benchmark means
- Personal Care is an image-heavy category: the median top listing has 8 gallery images vs. 6 across all benchmarked Amazon categories. Buyers here expect to see the product from every angle before they commit.
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Personal Care — having better creator video is.
- The leaders are entrenched — a median of 31,044 reviews at 4.8 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 8 |
| Brand videoShare with a brand-uploaded product video | 10 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.8 stars |
| ReviewsMedian review count | 31,044 |
Top sellers in Personal Care
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Desitin Maximum Strength Diaper Rash Paste, 40% Zinc Oxide, 4.8 oz | Helps Treat, Relieve & Prevent Diaper Ras…
- 2Johnson's Baby Powder with Cornstarch, Aloe & Vitamin E, 15 oz | Hypoallergenic, No Added Parabens & Dyes, Des…
- 3Aquaphor Baby Healing Ointment for Diaper Rash and More, 7 OZ | Baby Skin Protectant with Petrolatum for Chapp…
- 4Boudreaux’s Butt Paste Max Strength Diaper Rash Cream for Baby, Ointment With Zinc Oxide, 4 oz Tube 4 Ounce (P…
- 5Lansinoh Stay Dry Disposable Nursing Pads, Soft and Super Absorbent Breast Pads, Breastfeeding Essentials for…
Frequently asked questions
- How many images do top Personal Care listings have on Amazon?
- The median top-10 best seller in Amazon's Health & Personal Care > Baby & Child Care > Personal Care category has 8 gallery images (as of August 2026).
- Do best-selling Personal Care products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Personal Care listings on Amazon have?
- 10 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Personal Care products have on Amazon?
- The median top seller in this category holds a 4.8-star rating across 31,044 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.