Gallery images8
median images per top listing
Brand video8 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Diaper Care compares
This category's top sellers vs. the median Health & Personal Care category and all benchmarked Amazon categories.
Gallery images
Diaper Care
8
Health & Personal Care median
7
All Amazon
6
Brand video
Diaper Care
8 of 10
Health & Personal Care median
8 of 10
All Amazon
7 of 10
Creator videos
Diaper Care
10
Health & Personal Care median
10
All Amazon
8
A+ Content
Diaper Care
10 of 10
Health & Personal Care median
10 of 10
All Amazon
9 of 10
What this benchmark means
- Diaper Care is an image-heavy category: the median top listing has 8 gallery images vs. 6 across all benchmarked Amazon categories. Buyers here expect to see the product from every angle before they commit.
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Diaper Care — having better creator video is.
- The leaders are entrenched — a median of 49,401 reviews at 4.8 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 8 |
| Brand videoShare with a brand-uploaded product video | 8 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.8 stars |
| ReviewsMedian review count | 49,401 |
Top sellers in Diaper Care
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Koala Kare The Diaper Pouch™ - Diaper Disposal Sacks for Koala Baby Changing Stations, 175 Sacks per Cartridge…
- 2Huggies Little Movers Diapers Size 4, 150 Count (6 Packs of 25) Size 4 150
- 3Huggies Little Movers Diapers Size 3, 168 Count (6 Packs of 28) Size 3 168
- 4Huggies Natural Care Sensitive Baby Wipes, Unscented, Hypoallergenic, 99% Purified Water, 12 Flip-Top Packs (7…
- 5Amazon Elements Baby Wipes, Unscented, Hypoallergenic, Alcohol-Free, With Aloe and Vitamin E, 810 Count, Flip-…
Frequently asked questions
- How many images do top Diaper Care listings have on Amazon?
- The median top-10 best seller in Amazon's Health & Personal Care > Baby & Child Care > Diaper Care category has 8 gallery images (as of August 2026).
- Do best-selling Diaper Care products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Diaper Care listings on Amazon have?
- 8 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Diaper Care products have on Amazon?
- The median top seller in this category holds a 4.8-star rating across 49,401 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Baby & Child Care
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.