Gallery images8
median images per top listing
Brand video9 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Health Care compares
This category's top sellers vs. the median Health & Personal Care category and all benchmarked Amazon categories.
Gallery images
Health Care
8
Health & Personal Care median
7
All Amazon
6
Brand video
Health Care
9 of 10
Health & Personal Care median
8 of 10
All Amazon
7 of 10
Creator videos
Health Care
10
Health & Personal Care median
10
All Amazon
8
A+ Content
Health Care
10 of 10
Health & Personal Care median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Health Care — having better creator video is.
- The leaders are entrenched — a median of 9,407 reviews at 4.7 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 8 |
| Brand videoShare with a brand-uploaded product video | 9 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.7 stars |
| ReviewsMedian review count | 9,407 |
Top sellers in Health Care
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Cristina's Curls Baby Conditioner – Gentle Slip For Tiny Tangles And Soft Moisture
- 2TUBBY TODD Hair + Body Wash, Baby Shampoo and Body Wash | Gentle, Natural Baby Wash for Newborns, Babies, and…
- 3ATTITUDE Shampoo and Body Wash for Kids, EWG Verified, Dermatologically Tested, Plant- and Mineral-Based Ingre…
- 4No-Touch Thermometer for Adults and Kids, Accurate Digital Baby Thermometer | 1s Fast Reading, Fever Alarm, Si…
- 5SmartyPants Kids Multivitamin Gummies with Omega 3 DHA/EPA, Vitamins D3, C, B12, B6, A, K, and Zinc, Gluten Fr…
Frequently asked questions
- How many images do top Health Care listings have on Amazon?
- The median top-10 best seller in Amazon's Health & Personal Care > Baby & Child Care > Health Care category has 8 gallery images (as of August 2026).
- Do best-selling Health Care products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Health Care listings on Amazon have?
- 9 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Health Care products have on Amazon?
- The median top seller in this category holds a 4.7-star rating across 9,407 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Baby & Child Care
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.