Gallery images7
median images per top listing
Brand video9 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How First Aid compares
This category's top sellers vs. the median Health & Personal Care category and all benchmarked Amazon categories.
Gallery images
First Aid
7
Health & Personal Care median
7
All Amazon
6
Brand video
First Aid
9 of 10
Health & Personal Care median
8 of 10
All Amazon
7 of 10
Creator videos
First Aid
10
Health & Personal Care median
10
All Amazon
8
A+ Content
First Aid
10 of 10
Health & Personal Care median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in First Aid — having better creator video is.
- The leaders are entrenched — a median of 36,312 reviews at 4.8 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 9 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.8 stars |
| ReviewsMedian review count | 36,312 |
Top sellers in First Aid
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1CURAD Alcohol Prep Pads, 400 Count, Medium 70% Isopropyl Alcohol Wipes, Individually Wrapped, First Aid Alcoho…
- 2MED PRIDE Sterile Alcohol Prep Pads, 70% Isopropyl, 2-Ply, 200-Count Pack 200 Count (Pack of 1)
- 3BAND-AID Brand Flexible Fabric Adhesive Bandages, Assorted Sizes, 100 Count Assorted Sizes 100 Count
- 4Benadryl Itch Relief Gel Extra Strength, 2% Diphenhydramine HCl, 3.5 fl. Oz 3.5 Fl Oz (Pack of 1)
- 5Mini First Aid Kit - 150 Piece Small Waterproof Hard Shell Medical Kit | Compact First Aid Kit with Comprehens…
Frequently asked questions
- How many images do top First Aid listings have on Amazon?
- The median top-10 best seller in Amazon's Health & Personal Care > Health Care > First Aid category has 7 gallery images (as of August 2026).
- Do best-selling First Aid products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top First Aid listings on Amazon have?
- 9 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top First Aid products have on Amazon?
- The median top seller in this category holds a 4.8-star rating across 36,312 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.