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Benchmark your digital shelf against top sellers

Amazon Health & Personal Care: Women's Health content benchmarks

Top-selling Women's Health listings on Amazon have a median of 8 gallery images; 9 of 10 include a brand video; the median listing carries 10 creator videos; 10 of 10 use A+ Content (top 10 best sellers, August 2026).

Tom Logan avatar
Tom LoganCEO, Cohley
Date analyzedAugust 11, 2026
Categories analyzed1,777
Listings analyzed17,665
How these numbers are measured — full methodology
Gallery images8

median images per top listing

Brand video9 of 10

top sellers include a brand-uploaded video

0%
Creator videos10

median creator videos per top listing

A+ Content10 of 10

top sellers use A+ (enhanced brand) content

0%

How Women's Health compares

This category's top sellers vs. the median Health & Personal Care category and all benchmarked Amazon categories.

Gallery images

Women's Health
8
Health & Personal Care median
7
All Amazon
6

Brand video

Women's Health
9 of 10
Health & Personal Care median
8 of 10
All Amazon
7 of 10

Creator videos

Women's Health
10
Health & Personal Care median
10
All Amazon
8

A+ Content

Women's Health
10 of 10
Health & Personal Care median
10 of 10
All Amazon
9 of 10

What this benchmark means

  • Women's Health is an image-heavy category: the median top listing has 8 gallery images vs. 6 across all benchmarked Amazon categories. Buyers here expect to see the product from every angle before they commit.
  • A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
  • Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Women's Health — having better creator video is.
  • The leaders are entrenched — a median of 19,309 reviews at 4.6 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.

The numbers

Content benchmarkTop 10 best sellers (August 2026)
Gallery imagesMedian image count across top listings8
Brand videoShare with a brand-uploaded product video9 of 10 listings
Creator videosMedian count of Amazon Influencer / creator videos10
A+ ContentShare with A+ (enhanced brand) content10 of 10 listings
Star ratingMedian listing rating4.6 stars
ReviewsMedian review count19,309

Top sellers in Women's Health

The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.

  1. 1URO Vaginal Probiotics for Odor, Flora & pH Balance – 30-Day Supply 60 Count (Pack of 1)
  2. 2Always Panty Liners for Women Thin No Feel Protection Daily Liners, Regular, Unscented, 162 Count Regular 162.…
  3. 3Nature Made Prenatal Vitamins for Women with Folic Acid + DHA, 110 Softgels | Prenatal Vitamin and Mineral Sup…
  4. 4vH essentials, Ph Balanced Daily Feminine Wash, Tea Tree Oil & Prebiotic, 6, Fl Oz, (Pack Of 1) 54306 Clear 6…
  5. 5Carefree Panty Liners for Women, Regular, Wrapped, Unscented, 54 ct 54 Count (Pack of 1)

Frequently asked questions

How many images do top Women's Health listings have on Amazon?
The median top-10 best seller in Amazon's Health & Personal Care > Health Care > Women's Health category has 8 gallery images (as of August 2026).
Do best-selling Women's Health products use A+ Content?
10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
How much video do top Women's Health listings on Amazon have?
9 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
What rating do top Women's Health products have on Amazon?
The median top seller in this category holds a 4.6-star rating across 19,309 reviews.

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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.