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Benchmark your digital shelf against top sellers

Amazon Health & Personal Care: Laundry content benchmarks

Top-selling Laundry listings on Amazon have a median of 9 gallery images; 9 of 10 include a brand video; the median listing carries 10 creator videos; 10 of 10 use A+ Content (top 10 best sellers, August 2026).

Tom Logan avatar
Tom LoganCEO, Cohley
Date analyzedAugust 11, 2026
Categories analyzed1,777
Listings analyzed17,665
How these numbers are measured — full methodology
Gallery images9

median images per top listing

Brand video9 of 10

top sellers include a brand-uploaded video

0%
Creator videos10

median creator videos per top listing

A+ Content10 of 10

top sellers use A+ (enhanced brand) content

0%

How Laundry compares

This category's top sellers vs. the median Health & Personal Care category and all benchmarked Amazon categories.

Gallery images

Laundry
9
Health & Personal Care median
7
All Amazon
6

Brand video

Laundry
9 of 10
Health & Personal Care median
8 of 10
All Amazon
7 of 10

Creator videos

Laundry
10
Health & Personal Care median
10
All Amazon
8

A+ Content

Laundry
10 of 10
Health & Personal Care median
10 of 10
All Amazon
9 of 10

What this benchmark means

  • Laundry is an image-heavy category: the median top listing has 9 gallery images vs. 6 across all benchmarked Amazon categories. Buyers here expect to see the product from every angle before they commit.
  • A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
  • Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Laundry — having better creator video is.
  • The leaders are entrenched — a median of 45,619 reviews at 4.7 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.

The numbers

Content benchmarkTop 10 best sellers (August 2026)
Gallery imagesMedian image count across top listings9
Brand videoShare with a brand-uploaded product video9 of 10 listings
Creator videosMedian count of Amazon Influencer / creator videos10
A+ ContentShare with A+ (enhanced brand) content10 of 10 listings
Star ratingMedian listing rating4.7 stars
ReviewsMedian review count45,619

Top sellers in Laundry

The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.

  1. 1Affresh Washing Machine Cleaner, Helps Power Away Odor Causing Bacteria & Grime Deep Inside Pump, Valve & Hose…
  2. 2Enzyme Laundry Booster Odor Remover - 2 lbs Unscented Enzymatic Clothes Stain Cleaner Powder, Natural Deodoriz…
  3. 3Miss Mouth's Messy Eater Stain Treater Spray, Laundry Stain Remover, 4 Oz | Newborn & Baby Essentials; Cleans…
  4. 4Tide PODS laundry detergent pacs, 3-in-1 Stain Remover, Odor Fighter, Color Protector, 112 Count, HE compatibl…
  5. 5Uproot Clean Washing Machine Cleaning Tablets for Pet Owners, 24 Pack | HE/Top/Front Load Compatible, 12 Month…

Frequently asked questions

How many images do top Laundry listings have on Amazon?
The median top-10 best seller in Amazon's Health & Personal Care > Household Supplies > Laundry category has 9 gallery images (as of August 2026).
Do best-selling Laundry products use A+ Content?
10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
How much video do top Laundry listings on Amazon have?
9 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
What rating do top Laundry products have on Amazon?
The median top seller in this category holds a 4.7-star rating across 45,619 reviews.

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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.