Gallery images7
median images per top listing
Brand video6 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Paper & Plastic compares
This category's top sellers vs. the median Health & Personal Care category and all benchmarked Amazon categories.
Gallery images
Paper & Plastic
7
Health & Personal Care median
7
All Amazon
6
Brand video
Paper & Plastic
6 of 10
Health & Personal Care median
8 of 10
All Amazon
7 of 10
Creator videos
Paper & Plastic
10
Health & Personal Care median
10
All Amazon
8
A+ Content
Paper & Plastic
10 of 10
Health & Personal Care median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Paper & Plastic — having better creator video is.
- The leaders are entrenched — a median of 61,957 reviews at 4.8 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 6 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.8 stars |
| ReviewsMedian review count | 61,957 |
Top sellers in Paper & Plastic
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Scott Paper Towels, Choose-A-Sheet, 6 Double Rolls, 108 Sheets Per Roll Double 108 Sheets (Pack of 6)
- 2Amazon Basics Everyday Disposable Paper Plates, 8.62 Inch, Microwave-Safe, Cut Resistant, Soak-Proof, 100 Coun…
- 3Bounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls Family 16 Rolls (107 Sheets)
- 4Amazon Basics 2-Ply Flex-Sheets Paper Towels, 12 Basics Rolls = 40 Regular Rolls, Everyday Value with 150 Shee…
- 5Sparkle Pick-A-Size Paper Towels, 6 Double Rolls (660 Sheets Total) - Strong 2-Ply Towels for Kitchen Cleanup…
Frequently asked questions
- How many images do top Paper & Plastic listings have on Amazon?
- The median top-10 best seller in Amazon's Health & Personal Care > Household Supplies > Paper & Plastic category has 7 gallery images (as of August 2026).
- Do best-selling Paper & Plastic products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Paper & Plastic listings on Amazon have?
- 6 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Paper & Plastic products have on Amazon?
- The median top seller in this category holds a 4.8-star rating across 61,957 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Household Supplies
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.