Gallery images6
median images per top listing
Brand video4 of 10
top sellers include a brand-uploaded video
0%
Creator videos1
median creator videos per top listing
A+ Content6 of 10
top sellers use A+ (enhanced brand) content
0%
How Stationery compares
This category's top sellers vs. the median Health & Personal Care category and all benchmarked Amazon categories.
Gallery images
Stationery
6
Health & Personal Care median
7
All Amazon
6
Brand video
Stationery
4 of 10
Health & Personal Care median
8 of 10
All Amazon
7 of 10
Creator videos
Stationery
1
Health & Personal Care median
10
All Amazon
8
A+ Content
Stationery
6 of 10
Health & Personal Care median
10 of 10
All Amazon
9 of 10
What this benchmark means
- Creator video adoption is early: category leaders carry a median of just 1 creator video. A steady creator content pipeline is one of the fastest ways to out-content this category's top sellers.
- The leaders are entrenched — a median of 1,133 reviews at 4.7 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 4 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 1 |
| A+ ContentShare with A+ (enhanced brand) content | 6 of 10 listings |
| Star ratingMedian listing rating | 4.7 stars |
| ReviewsMedian review count | 1,133 |
Top sellers in Stationery
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 124 Pcs Transparent Tape with Dispenser, 0.7" x 1000", Blue Core | Office Tape Refills, Clear Tape Rolls Bulk,…
- 2100 Pcs Personalized Labels for Kids School Supplies Waterproof, Custom Name Stickers Kids Labels for Travel,…
- 3Ooly Color Layers Double-Sided Markers, Set of 8, 16 Colors | Ages 6+, Magical Color-Layering Effect, Chisel &…
- 4Mouthwash Travel Size Portable Alcohol & Fluoride Free Mini Bulk 20 Packets | Icy Mint Flavor, Gentle Fight Ba…
- 5Baby Monthly Milestone Markers Disc, Wooden 3D Milestone Cards for Photos, Baby Announcement Sign,Slate Blue,…
Frequently asked questions
- How many images do top Stationery listings have on Amazon?
- The median top-10 best seller in Amazon's Health & Personal Care > Stationery & Gift Wrapping Supplies > Stationery category has 6 gallery images (as of August 2026).
- Do best-selling Stationery products use A+ Content?
- 6 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Stationery listings on Amazon have?
- 4 of 10 top sellers include a brand-uploaded video, and the median listing carries 1 creator (Amazon Influencer) video.
- What rating do top Stationery products have on Amazon?
- The median top seller in this category holds a 4.7-star rating across 1,133 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Stationery & Gift Wrapping Supplies
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.