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Amazon Health & Personal Care: Minerals content benchmarks

Top-selling Minerals listings on Amazon have a median of 8 gallery images; 7 of 10 include a brand video; the median listing carries 10 creator videos; 10 of 10 use A+ Content (top 10 best sellers, August 2026).

Tom Logan avatar
Tom LoganCEO, Cohley
Date analyzedAugust 11, 2026
Categories analyzed1,777
Listings analyzed17,665
How these numbers are measured — full methodology
Gallery images8

median images per top listing

Brand video7 of 10

top sellers include a brand-uploaded video

0%
Creator videos10

median creator videos per top listing

A+ Content10 of 10

top sellers use A+ (enhanced brand) content

0%

How Minerals compares

This category's top sellers vs. the median Health & Personal Care category and all benchmarked Amazon categories.

Gallery images

Minerals
8
Health & Personal Care median
7
All Amazon
6

Brand video

Minerals
7 of 10
Health & Personal Care median
8 of 10
All Amazon
7 of 10

Creator videos

Minerals
10
Health & Personal Care median
10
All Amazon
8

A+ Content

Minerals
10 of 10
Health & Personal Care median
10 of 10
All Amazon
9 of 10

What this benchmark means

  • A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
  • Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Minerals — having better creator video is.
  • The leaders are entrenched — a median of 24,442 reviews at 4.7 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.

The numbers

Content benchmarkTop 10 best sellers (August 2026)
Gallery imagesMedian image count across top listings8
Brand videoShare with a brand-uploaded product video7 of 10 listings
Creator videosMedian count of Amazon Influencer / creator videos10
A+ ContentShare with A+ (enhanced brand) content10 of 10 listings
Star ratingMedian listing rating4.7 stars
ReviewsMedian review count24,442

Top sellers in Minerals

The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.

  1. 1Pure Encapsulations Magnesium (Glycinate), 90 Capsules | Supplement to Support Stress Relief, Sleep, Heart Hea…
  2. 2Magnesium Glycinate 400mg for Relaxation, Recovery + Mood, 180 Capsules | Highly Bioavailable Bisglycinate, Ma…
  3. 3THORNE Magnesium Glycinate, Chelated Magnesium Supplement, 90 Capsules | Supports Restful Sleep, Muscle Relaxa…
  4. 4Nature’s Bounty High Absorption Magnesium Glycinate 240 mg for Supporting Muscle Relaxation and Bone, Heart &…
  5. 5Neuro-Mag Magnesium L-Threonate, Memory Health, Quick Thinking, Cognitive Health Support, Vegetarian, 90 Veget…

Frequently asked questions

How many images do top Minerals listings have on Amazon?
The median top-10 best seller in Amazon's Health & Personal Care > Vitamins & Dietary Supplements > Minerals category has 8 gallery images (as of August 2026).
Do best-selling Minerals products use A+ Content?
10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
How much video do top Minerals listings on Amazon have?
7 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
What rating do top Minerals products have on Amazon?
The median top seller in this category holds a 4.7-star rating across 24,442 reviews.

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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.