Gallery images6
median images per top listing
Brand video6 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content9 of 10
top sellers use A+ (enhanced brand) content
0%
How Fitness & Activity Monitors compares
This category's top sellers vs. the median Health & Personal Care category and all benchmarked Amazon categories.
Gallery images
Fitness & Activity Monitors
6
Health & Personal Care median
7
All Amazon
6
Brand video
Fitness & Activity Monitors
6 of 10
Health & Personal Care median
8 of 10
All Amazon
7 of 10
Creator videos
Fitness & Activity Monitors
10
Health & Personal Care median
10
All Amazon
8
A+ Content
Fitness & Activity Monitors
9 of 10
Health & Personal Care median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Fitness & Activity Monitors — having better creator video is.
- The leaders are entrenched — a median of 1,314 reviews at 4.5 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 6 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.5 stars |
| ReviewsMedian review count | 1,314 |
Top sellers in Fitness & Activity Monitors
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Etekcity Smart Scale for Body Weight, Body Fat and BMI, FSA Eligible | HSA Eligible, Bathroom Scale with Muscl…
- 2GE Smart Scale for Body Weight, BMI, Body Fat, Muscle Mass, Large Display | 14 Metrics Body Composition Scale…
- 3GE Smart Scale for Body Fat with BMI Muscle Mass, 5.3-inch Handle Display | 8-Electrode Weight Scale, Full Bod…
- 4Hume Health - The Body Pod - Home Body Analyzer and Free Bluetooth App - 45+ Key Health Metrics - Accurate Per…
- 5Smart Scale for Body Weight, BMI, Body Fat, 400 lbs, FSA Eligible | HSA Eligible, Professional Bathroom Digita…
Frequently asked questions
- How many images do top Fitness & Activity Monitors listings have on Amazon?
- The median top-10 best seller in Amazon's Health & Personal Care > Wellness & Relaxation > Fitness & Activity Monitors category has 6 gallery images (as of August 2026).
- Do best-selling Fitness & Activity Monitors products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Fitness & Activity Monitors listings on Amazon have?
- 6 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Fitness & Activity Monitors products have on Amazon?
- The median top seller in this category holds a 4.5-star rating across 1,314 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Wellness & Relaxation
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.