Gallery images7
median images per top listing
Brand video8 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content9 of 10
top sellers use A+ (enhanced brand) content
0%
How Towels compares
This category's top sellers vs. the median Home & Kitchen category and all benchmarked Amazon categories.
Gallery images
Towels
7
Home & Kitchen median
7
All Amazon
6
Brand video
Towels
8 of 10
Home & Kitchen median
7 of 10
All Amazon
7 of 10
Creator videos
Towels
10
Home & Kitchen median
10
All Amazon
8
A+ Content
Towels
9 of 10
Home & Kitchen median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Towels — having better creator video is.
- The leaders are entrenched — a median of 23,561 reviews at 4.4 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 8 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.4 stars |
| ReviewsMedian review count | 23,561 |
Top sellers in Towels
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 14 Piece Extra Large Bath Towels 30 x 60 Inches, Dark Grey | 100% Cotton, Larger & Lighter Weight, Quicker to D…
- 2Hicober Microfiber Hair Towel Wrap for Women, Blue Grey Pink, 3-Pack | Soft, highly absorbent wrap helps hair…
- 3Amazon Basics Fast Drying Cotton Washcloths for Bathroom, Machine Washable, Soft and Highly Absorbent, 12 x 12…
- 4Utopia Towels 12 Pack Washcloths, 12x12 in, 100% Cotton, White | Premium 100% Ring Spun Cotton Face Cloths - H…
- 5Utopia Towels Cabana Beach Towels, 4 Pack, 30x60 in, Cotton, Striped | Oversized Lightweight Ring Spun Cotton…
Frequently asked questions
- How many images do top Towels listings have on Amazon?
- The median top-10 best seller in Amazon's Home & Kitchen > Bath > Towels category has 7 gallery images (as of August 2026).
- Do best-selling Towels products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Towels listings on Amazon have?
- 8 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Towels products have on Amazon?
- The median top seller in this category holds a 4.4-star rating across 23,561 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Bath
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.