median images in the median Home & Kitchen category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Home & Kitchen categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Home & Kitchen categories where even the top sellers are light on content — the fastest places to stand out.
Home & Kitchen categories
Benchmarks for each Home & Kitchen category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Bathmedian across 4 categories | 7 | 7 of 10 | 10 | 10 of 10 |
| Beddingmedian across 16 categories | 7 | 9 of 10 | 10 | 10 of 10 |
| Cleaning Supplies | 7 | 8 of 10 | 10 | 10 of 10 |
| Event & Party Suppliesmedian across 12 categories | 6 | 6 of 10 | 5 | 8 of 10 |
| Furnituremedian across 10 categories | 7 | 9 of 10 | 10 | 10 of 10 |
| Heating, Cooling & Air Qualitymedian across 5 categories | 7 | 8 of 10 | 10 | 10 of 10 |
| Home Décormedian across 20 categories | 7 | 7 of 10 | 10 | 10 of 10 |
| Irons & Steamersmedian across 6 categories | 7 | 7 of 10 | 8 | 10 of 10 |
| Kids' Home Storemedian across 2 categories | 6 | 8 of 10 | 9 | 10 of 10 |
| Kitchen & Diningmedian across 13 categories | 7 | 7 of 10 | 10 | 10 of 10 |
| Lighting & Ceiling Fans | 7 | 7 of 10 | 10 | 8 of 10 |
| Seasonal Décormedian across 23 categories | 6 | 6 of 10 | 3 | 9 of 10 |
| Storage & Organizationmedian across 9 categories | 7 | 7 of 10 | 10 | 10 of 10 |
| Vacuums & Floor Caremedian across 4 categories | 7 | 7 of 10 | 10 | 10 of 10 |
| Wall Artmedian across 5 categories | 6 | 4 of 10 | 1 | 5 of 10 |
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.