median images in the median Seasonal Décor category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Seasonal Décor categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Seasonal Décor categories where even the top sellers are light on content — the fastest places to stand out.
Seasonal Décor categories
Benchmarks for each Seasonal Décor category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Advent Calendars | 6 | 4 of 10 | 1 | 9 of 10 |
| Artificial Snow | 6 | 6 of 10 | 6 | 9 of 10 |
| Bows & Ribbons | 6 | 4 of 10 | 1 | 4 of 10 |
| Candleholders | 7 | 2 of 10 | 1 | 8 of 10 |
| Collectible Buildings & Accessories | 6 | 5 of 10 | 1 | 6 of 10 |
| Collectible Figurines | 6 | 5 of 10 | 2 | 8 of 10 |
| Nativity | 6 | 6 of 10 | 8 | 10 of 10 |
| Nutcrackers | 5 | 3 of 10 | 1 | 8 of 10 |
| Ornament Hooks | 5 | 2 of 10 | 3 | 7 of 10 |
| Ornaments | 6 | 8 of 10 | 5 | 10 of 10 |
| Outdoor Holiday Décor | 7 | 8 of 10 | 10 | 10 of 10 |
| Seasonal Lighting | 7 | 10 of 10 | 10 | 10 of 10 |
| Snow Globes | 6 | 7 of 10 | 6 | 8 of 10 |
| Stockings & Holders | 6 | 5 of 10 | 8 | 9 of 10 |
| Tinsel | 6 | 7 of 10 | 2 | 9 of 10 |
| Tree Care & Watering | 6 | 4 of 10 | 2 | 7 of 10 |
| Tree Skirts | 6 | 3 of 10 | 9 | 9 of 10 |
| Tree Stands | 7 | 8 of 10 | 3 | 9 of 10 |
| Tree Toppers | 6 | 9 of 10 | 2 | 8 of 10 |
| Tree Trays & Mats | 6 | 5 of 10 | 1 | 5 of 10 |
| Trees | 8 | 8 of 10 | 10 | 10 of 10 |
| Wreath Hangers | 7 | 6 of 10 | 10 | 10 of 10 |
| Wreaths, Garlands & Swags | 7 | 7 of 10 | 10 | 8 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.