median images in the median Storage & Organization category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Storage & Organization categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Storage & Organization categories where even the top sellers are light on content — the fastest places to stand out.
Storage & Organization categories
Benchmarks for each Storage & Organization category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Baskets, Bins & Containers | 8 | 8 of 10 | 10 | 10 of 10 |
| Bathroom Storage & Organization | 7 | 6 of 10 | 10 | 10 of 10 |
| Clothing & Closet Storage | 7 | 6 of 10 | 10 | 10 of 10 |
| Holiday Décor Storage | 7 | 6 of 10 | 10 | 9 of 10 |
| Home Storage Hooks | 9 | 9 of 10 | 10 | 10 of 10 |
| Laundry Storage & Organization | 6 | 7 of 10 | 10 | 10 of 10 |
| Office Storage & Organization | 6 | 6 of 10 | 10 | 10 of 10 |
| Racks, Shelves & Drawers | 7 | 9 of 10 | 10 | 10 of 10 |
| Trash, Recycling & Compost | 6 | 8 of 10 | 10 | 10 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.