Gallery images7
median images per top listing
Brand video8 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Cleaning Supplies compares
This category's top sellers vs. the median Home & Kitchen category and all benchmarked Amazon categories.
Gallery images
Cleaning Supplies
7
Home & Kitchen median
7
All Amazon
6
Brand video
Cleaning Supplies
8 of 10
Home & Kitchen median
7 of 10
All Amazon
7 of 10
Creator videos
Cleaning Supplies
10
Home & Kitchen median
10
All Amazon
8
A+ Content
Cleaning Supplies
10 of 10
Home & Kitchen median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Cleaning Supplies — having better creator video is.
- The leaders are entrenched — a median of 50,081 reviews at 4.7 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 8 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.7 stars |
| ReviewsMedian review count | 50,081 |
Top sellers in Cleaning Supplies
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Seventh Generation Multi-Surface Wipes, 70 Count, Pack of 3, Garden Mint, Plant-Based Cleaning Wipes, No Harsh…
- 2Inspire Cobalt Blue Nitrile Disposable Gloves | 4.5 Nitrile Safety Medical Exam Cooking Cleaning Disposable Gl…
- 3Molly's Suds Liquid Dish Soap | Clean, Simple Ingredients | Extra Scrubbing Power | Unscented, 24 oz - 2 Pack…
- 4Scott Paper Towels, Choose-A-Sheet, 6 Double Rolls, 108 Sheets Per Roll Double 108 Sheets (Pack of 6)
- 5Clorox Disinfecting Wipes Back to School Variety Pack, 75 Count Each, Pack of 3 (Package May Vary) Lemon + Fre…
Frequently asked questions
- How many images do top Cleaning Supplies listings have on Amazon?
- The median top-10 best seller in Amazon's Home & Kitchen > Cleaning Supplies category has 7 gallery images (as of August 2026).
- Do best-selling Cleaning Supplies products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Cleaning Supplies listings on Amazon have?
- 8 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Cleaning Supplies products have on Amazon?
- The median top seller in this category holds a 4.7-star rating across 50,081 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Home & Kitchen
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.