median images in the median Kitchen & Dining category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Kitchen & Dining categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Kitchen & Dining categories where even the top sellers are light on content — the fastest places to stand out.
Kitchen & Dining categories
Benchmarks for each Kitchen & Dining category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Bakeware | 6 | 6 of 10 | 10 | 10 of 10 |
| Coffee, Tea & Espresso | 9 | 9 of 10 | 10 | 10 of 10 |
| Cookware | 7 | 8 of 10 | 10 | 8 of 10 |
| Dining & Entertaining | 6 | 7 of 10 | 10 | 9 of 10 |
| Food Service Equipment & Supplies | 9 | 5 of 10 | 10 | 10 of 10 |
| Home Brewing & Wine Making | 6 | 7 of 10 | 10 | 9 of 10 |
| Kitchen Utensils & Gadgets | 7 | 7 of 10 | 10 | 10 of 10 |
| Small Appliance Parts & Accessories | 6 | 6 of 10 | 10 | 8 of 10 |
| Small Appliances | 8 | 9 of 10 | 10 | 10 of 10 |
| Storage & Organization | 7 | 8 of 10 | 10 | 10 of 10 |
| Travel & To-Go Drinkware | 6 | 7 of 10 | 10 | 10 of 10 |
| Water Coolers & Filters | 8 | 10 of 10 | 10 | 10 of 10 |
| Wine Accessories | 6 | 10 of 10 | 10 | 10 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.