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Benchmark your digital shelf against top sellers

Amazon Home & Kitchen: Coffee, Tea & Espresso content benchmarks

Top-selling Coffee, Tea & Espresso listings on Amazon have a median of 9 gallery images; 9 of 10 include a brand video; the median listing carries 10 creator videos; 10 of 10 use A+ Content (top 10 best sellers, August 2026).

Tom Logan avatar
Tom LoganCEO, Cohley
Date analyzedAugust 11, 2026
Categories analyzed1,777
Listings analyzed17,665
How these numbers are measured — full methodology
Gallery images9

median images per top listing

Brand video9 of 10

top sellers include a brand-uploaded video

0%
Creator videos10

median creator videos per top listing

A+ Content10 of 10

top sellers use A+ (enhanced brand) content

0%

How Coffee, Tea & Espresso compares

This category's top sellers vs. the median Home & Kitchen category and all benchmarked Amazon categories.

Gallery images

Coffee, Tea & Espresso
9
Home & Kitchen median
7
All Amazon
6

Brand video

Coffee, Tea & Espresso
9 of 10
Home & Kitchen median
7 of 10
All Amazon
7 of 10

Creator videos

Coffee, Tea & Espresso
10
Home & Kitchen median
10
All Amazon
8

A+ Content

Coffee, Tea & Espresso
10 of 10
Home & Kitchen median
10 of 10
All Amazon
9 of 10

What this benchmark means

  • Coffee, Tea & Espresso is an image-heavy category: the median top listing has 9 gallery images vs. 6 across all benchmarked Amazon categories. Buyers here expect to see the product from every angle before they commit.
  • A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
  • Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Coffee, Tea & Espresso — having better creator video is.
  • The leaders are entrenched — a median of 20,989 reviews at 4.8 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.

The numbers

Content benchmarkTop 10 best sellers (August 2026)
Gallery imagesMedian image count across top listings9
Brand videoShare with a brand-uploaded product video9 of 10 listings
Creator videosMedian count of Amazon Influencer / creator videos10
A+ ContentShare with A+ (enhanced brand) content10 of 10 listings
Star ratingMedian listing rating4.8 stars
ReviewsMedian review count20,989

Top sellers in Coffee, Tea & Espresso

The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.

  1. 1Nespresso Capsules Vertuo, Variety Pack, Medium and Dark Roast Coffee, 30 Count Coffee Pods, Brews 7.8 oz. Med…
  2. 2Lavazza Super Crema Whole Bean Coffee, Medium Espresso Roast, Arabica and Robusta Blend, 2.2 lb Bag, Package M…
  3. 3Nespresso Vertuo, Double Espresso Chiaro, 30-Count Espresso Coffee Pods | Capsules Medium Roast Pack of 1 Brew…
  4. 4Amazon Basics Basket Coffee Filters for 8-12 Cup Coffee Makers, White, 200 Count, Packaging May Vary
  5. 5Nespresso Vertuo, Barista Flavored Pack, Medium Roast, 30-Count Coffee Pods | Capsules Pack of 1 Brews 7.77 Fl…

Frequently asked questions

How many images do top Coffee, Tea & Espresso listings have on Amazon?
The median top-10 best seller in Amazon's Home & Kitchen > Kitchen & Dining > Coffee, Tea & Espresso category has 9 gallery images (as of August 2026).
Do best-selling Coffee, Tea & Espresso products use A+ Content?
10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
How much video do top Coffee, Tea & Espresso listings on Amazon have?
9 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
What rating do top Coffee, Tea & Espresso products have on Amazon?
The median top seller in this category holds a 4.8-star rating across 20,989 reviews.

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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.