Gallery images8
median images per top listing
Brand video9 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Small Appliances compares
This category's top sellers vs. the median Home & Kitchen category and all benchmarked Amazon categories.
Gallery images
Small Appliances
8
Home & Kitchen median
7
All Amazon
6
Brand video
Small Appliances
9 of 10
Home & Kitchen median
7 of 10
All Amazon
7 of 10
Creator videos
Small Appliances
10
Home & Kitchen median
10
All Amazon
8
A+ Content
Small Appliances
10 of 10
Home & Kitchen median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Small Appliances — having better creator video is.
- The leaders are entrenched — a median of 35,150 reviews at 4.5 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 8 |
| Brand videoShare with a brand-uploaded product video | 9 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.5 stars |
| ReviewsMedian review count | 35,150 |
Top sellers in Small Appliances
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1bella Fits-Anywhere™ 2-Slice Slim Toaster, Long Slot & Extra Wide, Oatmilk 2 Slice Oatmilk
- 2Keurig K-Express Single Serve K-Cup Pod Coffee Maker, 3 Brew Sizes, Strong Button Feature, 42oz Removable Rese…
- 3Cosori Electric Kettle, No Plastic Contact with Water, 1.7L, Black | Wide Opening, Easy to Clean, Auto Shut-Of…
- 4BLACK+DECKER 12-Cup Drip Coffee Maker with Vortex Brewing Black Hot Brew
- 5AROMA Digital Rice Cooker, 4-Cup (Uncooked) / 8-Cup (Cooked), Steamer, Grain Cooker, Multicooker, 2 Qt, Stainl…
Frequently asked questions
- How many images do top Small Appliances listings have on Amazon?
- The median top-10 best seller in Amazon's Home & Kitchen > Kitchen & Dining > Small Appliances category has 8 gallery images (as of August 2026).
- Do best-selling Small Appliances products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Small Appliances listings on Amazon have?
- 9 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Small Appliances products have on Amazon?
- The median top seller in this category holds a 4.5-star rating across 35,150 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Kitchen & Dining
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.