Gallery images7
median images per top listing
Brand video7 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Kitchen Utensils & Gadgets compares
This category's top sellers vs. the median Home & Kitchen category and all benchmarked Amazon categories.
Gallery images
Kitchen Utensils & Gadgets
7
Home & Kitchen median
7
All Amazon
6
Brand video
Kitchen Utensils & Gadgets
7 of 10
Home & Kitchen median
7 of 10
All Amazon
7 of 10
Creator videos
Kitchen Utensils & Gadgets
10
Home & Kitchen median
10
All Amazon
8
A+ Content
Kitchen Utensils & Gadgets
10 of 10
Home & Kitchen median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Kitchen Utensils & Gadgets — having better creator video is.
- The leaders are entrenched — a median of 25,109 reviews at 4.7 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 7 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.7 stars |
| ReviewsMedian review count | 25,109 |
Top sellers in Kitchen Utensils & Gadgets
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 120 Piece Hammered Silverware Set, 18/10 Stainless Steel Flatware Set for 4 | KINGSTONE Mirror Polished Knives…
- 2Pleafind 72-Pieces Silverware Set for 12, Flatware Set with Steak Knives, Stainless Steel Cutlery Set, Include…
- 3Gibson Home 95 Piece Kitchen in a Box Pots and Pans Cookware, Plates and Bowls Dinnerware, Cutlery Knife Block…
- 4Amazon Basics Disposable Striped Plastic Flex Straws, BPA Free, Food-Safe, 7.5" Long, Assorted Colors, 100 Cou…
- 5Alpha Grillers Instant Read Meat Thermometer Digital, Cooking, Food, Grill | 1-2 Second Ultra-Fast Response Ti…
Frequently asked questions
- How many images do top Kitchen Utensils & Gadgets listings have on Amazon?
- The median top-10 best seller in Amazon's Home & Kitchen > Kitchen & Dining > Kitchen Utensils & Gadgets category has 7 gallery images (as of August 2026).
- Do best-selling Kitchen Utensils & Gadgets products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Kitchen Utensils & Gadgets listings on Amazon have?
- 7 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Kitchen Utensils & Gadgets products have on Amazon?
- The median top seller in this category holds a 4.7-star rating across 25,109 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Kitchen & Dining
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.