median images in the median Bedding category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Bedding categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Bedding categories where even the top sellers are light on content — the fastest places to stand out.
Bedding categories
Benchmarks for each Bedding category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Air Mattresses & Accessories | 7 | 10 of 10 | 10 | 10 of 10 |
| Bed Canopies & Drapes | 6 | 5 of 10 | 10 | 10 of 10 |
| Bed Pillows & Positioners | 6 | 9 of 10 | 10 | 10 of 10 |
| Bed Runners & Scarves | 5 | 3 of 10 | 1 | 5 of 10 |
| Bed Skirts | 7 | 7 of 10 | 10 | 10 of 10 |
| Bedding Accessories | 7 | 7 of 10 | 10 | 10 of 10 |
| Bedding Sets & Collections | 7 | 8 of 10 | 4 | 10 of 10 |
| Bedspreads, Coverlets & Sets | 7 | 10 of 10 | 10 | 10 of 10 |
| Blankets & Throws | 7 | 10 of 10 | 10 | 10 of 10 |
| Comforters & Sets | 8 | 10 of 10 | 10 | 10 of 10 |
| Duvets, Covers & Sets | 7 | 10 of 10 | 10 | 10 of 10 |
| Kids' Bedding | 7 | 5 of 10 | 10 | 7 of 10 |
| Mattress Pads & Toppers | 7 | 10 of 10 | 10 | 10 of 10 |
| Mattress Protectors & Encasements | 8 | 10 of 10 | 10 | 10 of 10 |
| Quilts & Sets | 6 | 8 of 10 | 10 | 10 of 10 |
| Sheets & Pillowcases | 7 | 9 of 10 | 10 | 10 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.