median images in the median Event & Party Supplies category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Event & Party Supplies categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Event & Party Supplies categories where even the top sellers are light on content — the fastest places to stand out.
Event & Party Supplies categories
Benchmarks for each Event & Party Supplies category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Adult Novelty | 6 | 3 of 10 | 2 | 6 of 10 |
| Cake Decorating Supplies | 6 | 1 of 10 | 2 | 5 of 10 |
| Ceremony Supplies | 6 | 4 of 10 | 6 | 10 of 10 |
| Children's Party Supplies | 6 | 7 of 10 | 10 | 9 of 10 |
| Decorations | 6 | 6 of 10 | 10 | 10 of 10 |
| Favors | 5 | 7 of 10 | 5 | 10 of 10 |
| Hats | 6 | 4 of 10 | 6 | 8 of 10 |
| Invitations | 4 | 3 of 10 | 0 | 6 of 10 |
| Party Games & Activities | 5 | 6 of 10 | 4 | 7 of 10 |
| Party Packs | 5 | 7 of 10 | 3 | 8 of 10 |
| Photobooth Props | 6 | 8 of 10 | 3 | 9 of 10 |
| Tableware | 6 | 5 of 10 | 8 | 8 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.