Gallery images5
median images per top listing
Brand video7 of 10
top sellers include a brand-uploaded video
0%
Creator videos5
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Favors compares
This category's top sellers vs. the median Home & Kitchen category and all benchmarked Amazon categories.
Gallery images
Favors
5
Home & Kitchen median
7
All Amazon
6
Brand video
Favors
7 of 10
Home & Kitchen median
7 of 10
All Amazon
7 of 10
Creator videos
Favors
5
Home & Kitchen median
10
All Amazon
8
A+ Content
Favors
10 of 10
Home & Kitchen median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- The leaders are entrenched — a median of 2,685 reviews at 4.7 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 5 |
| Brand videoShare with a brand-uploaded product video | 7 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 5 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.7 stars |
| ReviewsMedian review count | 2,685 |
Top sellers in Favors
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Hopttreely 100PCS Premium Sheer Organza Bags, White Wedding Favor Bags with Drawstring, 4x4.72 Jewelry Gift Ba…
- 2Bubbles Party Favors Supplies for Kids,20-300 Pack Mini Bubble Wand Toy for Toddler, Small Goodie Bag Stuffer…
- 3FUNFERY 100Pcs White Organza Bags 3x4 in,Small Mesh Drawstring Gift Bag | Little Jewelry Bags for Wedding Part…
- 450PCS Organza Bags 3x4 Multicolor, Small Gift Bags for Jewelry Candy Goodie Treat Sachet, Mesh Gift Bag Drawst…
- 5ARTLYMERS Happy Birthday Rubber Bracelets, 24pcs Silicone Wrist bands | Classroom Birthday, Colored, Party Fav…
Frequently asked questions
- How many images do top Favors listings have on Amazon?
- The median top-10 best seller in Amazon's Home & Kitchen > Event & Party Supplies > Favors category has 5 gallery images (as of August 2026).
- Do best-selling Favors products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Favors listings on Amazon have?
- 7 of 10 top sellers include a brand-uploaded video, and the median listing carries 5 creator (Amazon Influencer) videos.
- What rating do top Favors products have on Amazon?
- The median top seller in this category holds a 4.7-star rating across 2,685 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Event & Party Supplies
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.