Gallery images6
median images per top listing
Brand video4 of 10
top sellers include a brand-uploaded video
0%
Creator videos6
median creator videos per top listing
A+ Content8 of 10
top sellers use A+ (enhanced brand) content
0%
How Hats compares
This category's top sellers vs. the median Home & Kitchen category and all benchmarked Amazon categories.
Gallery images
Hats
6
Home & Kitchen median
7
All Amazon
6
Brand video
Hats
4 of 10
Home & Kitchen median
7 of 10
All Amazon
7 of 10
Creator videos
Hats
6
Home & Kitchen median
10
All Amazon
8
A+ Content
Hats
8 of 10
Home & Kitchen median
10 of 10
All Amazon
9 of 10
What this benchmark means
- Unusually, creator video outruns brand video in this category (median 6 creator videos, but only 4 of 10 sellers have a brand video). Shoppers are already watching creators here.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 4 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 6 |
| A+ ContentShare with A+ (enhanced brand) content | 8 of 10 listings |
| Star ratingMedian listing rating | 4.7 stars |
| ReviewsMedian review count | 276 |
Top sellers in Hats
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 112 PCS Halloween Witch Hats, Black Hanging Witch Hats Porch Yard Decor | Witch Costume Accessories Witches Hat…
- 2CIEHER Birthday Girl Headband Birthday Crown for Women Girls Pink
- 310pcs Colorful Mini Party Hats, Cute Party Hats for Stuffed Animals | Adjustable Cone Hat with Pom Poms for Ki…
- 4CANREVEL Mini Party Hats for Stuffed Animals Headwear, Birthday Hats Felt - 8 Pcs
- 5Crown for Women, Queen Crown Tiara for Birthday Wedding Party Decorations Golden Gold White
Frequently asked questions
- How many images do top Hats listings have on Amazon?
- The median top-10 best seller in Amazon's Home & Kitchen > Event & Party Supplies > Hats category has 6 gallery images (as of August 2026).
- Do best-selling Hats products use A+ Content?
- 8 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Hats listings on Amazon have?
- 4 of 10 top sellers include a brand-uploaded video, and the median listing carries 6 creator (Amazon Influencer) videos.
- What rating do top Hats products have on Amazon?
- The median top seller in this category holds a 4.7-star rating across 276 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.