Falling behind on​​​​‌‍​‍​‍‌‍‌​‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍​‍​‍​‍‍​‍​‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌‍‍‌‌‍​‍​‍​‍​​‍​‍‌‍‍​‌​‍‌‍‌‌‌‍‌‍​‍​‍​‍‍​‍​‍​‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‍‌‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​​‍‌‍‌‌‍‌‍‌​‌‍‌‌​‌‌​​‌​‍‌‍‌‌‌​‌‍‌‌‌‍‍‌‌​‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍​‍‌‍‍‌‌‍‌​​‌​‍‌​​​‌‍​‌‍​‍​‌​​‍‌‌‍​‌‌‍‌‍​‍‌​‍‌​‌​‌‌‌‍‌​​‍‌​‌​​​‌​‍​​​​​‍‌‌‍​‍‌‍‌​​‌‌​‍​​‍‌‌‍​‍​‌​​‌​‌‍‌‍​​‍‌‍‌‍​​‌​‌‌​‌‌‍‌‌‌‍‌‌‌‍​‍​‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌​​‌‍​‌‌‍‌‌‍‌‌​‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‍‌‍‍‌​​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‌​‌‍​​​‌‌‍​​‌‍‌‍‌‌​‌​​‌‌‌‍​​​‍‌‍‌‍​‍‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍‍​‌‍‌‌‌‍​‌‌‍‌​‌‍​‌‍‍‌‌‍‍‌‍‌‌​‌‍​‍‌‍​‌‌​‌‍‌‌‌‌‌‌‌​‍‌‍​​‌​‍‌‌​​‍‌​‌‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‌‍‍‌‌‍‌​​‌​‍‌​​​‌‍​‌‍​‍​‌​​‍‌‌‍​‌‌‍‌‍​‍‌​‍‌​‌​‌‌‌‍‌​​‍‌​‌​​​‌​‍​​​​​‍‌‌‍​‍‌‍‌​​‌‌​‍​​‍‌‌‍​‍​‌​​‌​‌‍‌‍​​‍‌‍‌‍​​‌​‌‌​‌‌‍‌‌‌‍‌‌‌‍​‍​‍‌‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌​​‌‍​‌‌‍‌‌‍‌‌​‍‌‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‍‌‍‍‌​​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‌​‌‍​​​‌‌‍​​‌‍‌‍‌‌​‌​​‌‌‌‍​​​‍‌‍‌‍​‍‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍‍​‌‍‌‌‌‍​‌‌‍‌​‌‍​‌‍‍‌‌‍‍‌‍‌‌​‍‌‍‌​​‌‍‌‌‌​‍‌​‌​​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‌‍‌‍‌‌​‌‌​​‌‌‌‌‍​‍‌‍​‌‍‍‌‌​‌‍‍​‌‍‌‌‌‍‌​​‍​‍‌‌ Amazon?

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Amazon Home & Kitchen: Photographs content benchmarks

Top-selling Photographs listings on Amazon have a median of 6 gallery images; 1 of 10 include a brand video; the median listing carries 0 creator videos; 4 of 10 use A+ Content (top 10 best sellers, August 2026).

Tom Logan avatar
Tom LoganCEO, Cohley
Date analyzedAugust 11, 2026
Categories analyzed1,777
Listings analyzed17,665
How these numbers are measured — full methodology
Gallery images6

median images per top listing

Brand video1 of 10

top sellers include a brand-uploaded video

0%
Creator videos0

median creator videos per top listing

A+ Content4 of 10

top sellers use A+ (enhanced brand) content

0%

How Photographs compares

This category's top sellers vs. the median Home & Kitchen category and all benchmarked Amazon categories.

Gallery images

Photographs
6
Home & Kitchen median
7
All Amazon
6

Brand video

Photographs
1 of 10
Home & Kitchen median
7 of 10
All Amazon
7 of 10

Creator videos

Photographs
0
Home & Kitchen median
10
All Amazon
8

A+ Content

Photographs
4 of 10
Home & Kitchen median
10 of 10
All Amazon
9 of 10

What this benchmark means

  • A+ Content is still an open lever here — only 4 of 10 top sellers use it, so a well-built A+ module puts you ahead of most of the category's leaders, not just its average sellers.
  • Creator video is essentially absent from top Photographs listings — a first-mover opportunity for any brand willing to seed creator content in this category.

The numbers

Content benchmarkTop 10 best sellers (August 2026)
Gallery imagesMedian image count across top listings6
Brand videoShare with a brand-uploaded product video1 of 10 listings
Creator videosMedian count of Amazon Influencer / creator videos0
A+ ContentShare with A+ (enhanced brand) content4 of 10 listings
Star ratingMedian listing rating4.5 stars
ReviewsMedian review count28

Top sellers in Photographs

The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.

  1. 1Goefun 100 Pack 14x18 inch Clasp Envelopes | Large Manilla Envelopes, Clasp and Gummed Closures, For Mailing L…
  2. 2Viewfinding: Photographs, Perspectives and Travel Tales
  3. 3Viewfinding: Photographs, Perspectives and Travel Tales
  4. 4KPOPBTS Born Pink Photocards New Album 165 PCS/3 Pack Lomo Cards Gift for Blink Boys and Girls
  5. 5HWC Trading John Cena Wrestling Gifts Printed Signed Autograph Picture for WWE & WWF Memorabilia Fans - US Let…

Frequently asked questions

How many images do top Photographs listings have on Amazon?
The median top-10 best seller in Amazon's Home & Kitchen > Wall Art > Photographs category has 6 gallery images (as of August 2026).
Do best-selling Photographs products use A+ Content?
4 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
How much video do top Photographs listings on Amazon have?
1 of 10 top sellers include a brand-uploaded video, and the median listing carries 0 creator (Amazon Influencer) videos.
What rating do top Photographs products have on Amazon?
The median top seller in this category holds a 4.5-star rating across 28 reviews.

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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.