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Benchmark your digital shelf against top sellers

Amazon Home & Kitchen: Irons content benchmarks

Top-selling Irons listings on Amazon have a median of 6 gallery images; 5 of 10 include a brand video; the median listing carries 10 creator videos; 9 of 10 use A+ Content (top 10 best sellers, August 2026).

Tom Logan avatar
Tom LoganCEO, Cohley
Date analyzedAugust 11, 2026
Categories analyzed1,777
Listings analyzed17,665
How these numbers are measured — full methodology
Gallery images6

median images per top listing

Brand video5 of 10

top sellers include a brand-uploaded video

0%
Creator videos10

median creator videos per top listing

A+ Content9 of 10

top sellers use A+ (enhanced brand) content

0%

How Irons compares

This category's top sellers vs. the median Home & Kitchen category and all benchmarked Amazon categories.

Gallery images

Irons
6
Home & Kitchen median
7
All Amazon
6

Brand video

Irons
5 of 10
Home & Kitchen median
7 of 10
All Amazon
7 of 10

Creator videos

Irons
10
Home & Kitchen median
10
All Amazon
8

A+ Content

Irons
9 of 10
Home & Kitchen median
10 of 10
All Amazon
9 of 10

What this benchmark means

  • A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
  • Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Irons — having better creator video is.
  • The leaders are entrenched — a median of 1,833 reviews at 4.4 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.

The numbers

Content benchmarkTop 10 best sellers (August 2026)
Gallery imagesMedian image count across top listings6
Brand videoShare with a brand-uploaded product video5 of 10 listings
Creator videosMedian count of Amazon Influencer / creator videos10
A+ ContentShare with A+ (enhanced brand) content9 of 10 listings
Star ratingMedian listing rating4.4 stars
ReviewsMedian review count1,833

Top sellers in Irons

The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.

  1. 1Wood Designs WD11011 Child's Ironing Board with Iron, 25 x 24 x 8" (H x W x D)
  2. 2Upgraded Formulas Iron with Liquid Nano Minerals, 2 Fluid Ounces | Fatigue Support, Promotes Energy, Paleo, Ve…
  3. 3Iron Gummies for Women & Men, Vegan Iron Supplement Gummies with Vitamin C, A, B-Complex, Folate, Zinc- for Im…
  4. 4BLACK+DECKER Steam Iron for Clothes with Auto Shutoff & TrueGlide Soleplate Standard Compact Iron
  5. 5BLACK+DECKER Easy Steam Iron for Clothes with SmartSteam Technology | SmartSteam iron with stainless soleplate…

Frequently asked questions

How many images do top Irons listings have on Amazon?
The median top-10 best seller in Amazon's Home & Kitchen > Irons & Steamers > Irons category has 6 gallery images (as of August 2026).
Do best-selling Irons products use A+ Content?
9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
How much video do top Irons listings on Amazon have?
5 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
What rating do top Irons products have on Amazon?
The median top seller in this category holds a 4.4-star rating across 1,833 reviews.

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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.