Gallery images6
median images per top listing
Brand video6 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Umbrellas & Shade compares
This category's top sellers vs. the median Patio, Lawn & Garden category and all benchmarked Amazon categories.
Gallery images
Umbrellas & Shade
6
Patio, Lawn & Garden median
7
All Amazon
6
Brand video
Umbrellas & Shade
6 of 10
Patio, Lawn & Garden median
7 of 10
All Amazon
7 of 10
Creator videos
Umbrellas & Shade
10
Patio, Lawn & Garden median
9
All Amazon
8
A+ Content
Umbrellas & Shade
10 of 10
Patio, Lawn & Garden median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Umbrellas & Shade — having better creator video is.
- The leaders are entrenched — a median of 3,999 reviews at 4.4 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 6 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.4 stars |
| ReviewsMedian review count | 3,999 |
Top sellers in Umbrellas & Shade
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 19' Outdoor Patio Umbrella, Outdoor Table Umbrella, Yard Umbrella, Market Umbrella with 8 Sturdy Ribs, Push But…
- 2Sun Shade Sail Hardware Kit 6 Inch for Rectangle & Triangle Shade Sail Install, Stainless Steel Shade Sail Fix…
- 3BACKYARD EXPRESSIONS PATIO · HOME · GARDEN 911554 21 Pound Umbrella Base, Bronze 21 Pounds
- 4JEAREY 81.5lb Max Capacity Outdoor Patio Umbrella Base, Black | Water Filled Umbrella Stand, Heavy Duty Market…
- 5US Weight 40lb Umbrella Base – For Use with Patio Table – Black
Frequently asked questions
- How many images do top Umbrellas & Shade listings have on Amazon?
- The median top-10 best seller in Amazon's Patio, Lawn & Garden > Patio Furniture & Accessories > Umbrellas & Shade category has 6 gallery images (as of August 2026).
- Do best-selling Umbrellas & Shade products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Umbrellas & Shade listings on Amazon have?
- 6 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Umbrellas & Shade products have on Amazon?
- The median top seller in this category holds a 4.4-star rating across 3,999 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Patio Furniture & Accessories
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.