Gallery images4
median images per top listing
Brand video3 of 10
top sellers include a brand-uploaded video
0%
Creator videos4
median creator videos per top listing
A+ Content5 of 10
top sellers use A+ (enhanced brand) content
0%
How De-Icers & Salt Spreaders compares
This category's top sellers vs. the median Patio, Lawn & Garden category and all benchmarked Amazon categories.
Gallery images
De-Icers & Salt Spreaders
4
Patio, Lawn & Garden median
7
All Amazon
6
Brand video
De-Icers & Salt Spreaders
3 of 10
Patio, Lawn & Garden median
7 of 10
All Amazon
7 of 10
Creator videos
De-Icers & Salt Spreaders
4
Patio, Lawn & Garden median
9
All Amazon
8
A+ Content
De-Icers & Salt Spreaders
5 of 10
Patio, Lawn & Garden median
10 of 10
All Amazon
9 of 10
What this benchmark means
- Top De-Icers & Salt Spreaders listings run lighter on images than Amazon overall (median 4 vs. 6 site-wide) — matching the benchmark is cheap, and exceeding it is an easy visual edge.
- A+ Content is still an open lever here — only 5 of 10 top sellers use it, so a well-built A+ module puts you ahead of most of the category's leaders, not just its average sellers.
- The leaders are entrenched — a median of 1,215 reviews at 4.5 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 4 |
| Brand videoShare with a brand-uploaded product video | 3 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 4 |
| A+ ContentShare with A+ (enhanced brand) content | 5 of 10 listings |
| Star ratingMedian listing rating | 4.5 stars |
| ReviewsMedian review count | 1,215 |
Top sellers in De-Icers & Salt Spreaders
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 120-Pound Road Runner Premium Ice Melter, New Version
- 2Safe Paw Pet-Safe Ice Melt, Salt & Chloride-Free Deicer, 35 Lbs | Non-Corrosive, Dog-Friendly Snow Melter for…
- 3Ice Melt Safer for Concrete, 20 lb Bag Snow Salt, Sidewalk & Driveway Salt 1
- 4Pet-Friendly Ice Melt - Fast Acting Magnesium Chloride Formula, Safer for Pets & Surfaces, 15lb Bucket 15 Poun…
- 5Calcium Chloride Pellets Snow and Ice Melter, 50 lb. 1 Pack
Frequently asked questions
- How many images do top De-Icers & Salt Spreaders listings have on Amazon?
- The median top-10 best seller in Amazon's Patio, Lawn & Garden > Snow Removal > De-Icers & Salt Spreaders category has 4 gallery images (as of August 2026).
- Do best-selling De-Icers & Salt Spreaders products use A+ Content?
- 5 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top De-Icers & Salt Spreaders listings on Amazon have?
- 3 of 10 top sellers include a brand-uploaded video, and the median listing carries 4 creator (Amazon Influencer) videos.
- What rating do top De-Icers & Salt Spreaders products have on Amazon?
- The median top seller in this category holds a 4.5-star rating across 1,215 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Snow Removal
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.