Gallery images6
median images per top listing
Brand video9 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Balls compares
This category's top sellers vs. the median Toys & Games category and all benchmarked Amazon categories.
Gallery images
Balls
6
Toys & Games median
6
All Amazon
6
Brand video
Balls
9 of 10
Toys & Games median
8 of 10
All Amazon
7 of 10
Creator videos
Balls
10
Toys & Games median
10
All Amazon
8
A+ Content
Balls
10 of 10
Toys & Games median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Balls — having better creator video is.
- The leaders are entrenched — a median of 2,501 reviews at 4.6 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 9 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 2,501 |
Top sellers in Balls
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1SHJADE Foam Ball Pit, 35.4"x 11.8" Ball Pits for Toddlers-Grey | Soft Memory Sponge Round Playpen Ball Pool fo…
- 2MCGMITT Baby Ball Toy with Holes, 8PCS Easy Grip Food Grade Silicone Baby Toys 0-6 Months, Colorful Soft BPA F…
- 3PlayZap 7 Pack Soft Balls Set for Kids, Sports Outdoor Toys for Boys Girls | 5” Playground Ball, Soccer, Footb…
- 4Bright Starts Oball Easy Grasp Classic Ball BPA-Free Infant Toy in Red, Yellow, Green, Blue, Age Newborn and u…
- 5Kidoozie - Whirl 'N Go Ball Tower - Toddler Ball Drop Toy | Drop a ball & watch it spiral, whirl & pop out bel…
Frequently asked questions
- How many images do top Balls listings have on Amazon?
- The median top-10 best seller in Amazon's Toys & Games > Baby & Toddler Toys > Balls category has 6 gallery images (as of August 2026).
- Do best-selling Balls products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Balls listings on Amazon have?
- 9 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Balls products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 2,501 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Baby & Toddler Toys
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.