Gallery images8
median images per top listing
Brand video4 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Bath Toys compares
This category's top sellers vs. the median Toys & Games category and all benchmarked Amazon categories.
Gallery images
Bath Toys
8
Toys & Games median
6
All Amazon
6
Brand video
Bath Toys
4 of 10
Toys & Games median
8 of 10
All Amazon
7 of 10
Creator videos
Bath Toys
10
Toys & Games median
10
All Amazon
8
A+ Content
Bath Toys
10 of 10
Toys & Games median
10 of 10
All Amazon
9 of 10
What this benchmark means
- Bath Toys is an image-heavy category: the median top listing has 8 gallery images vs. 6 across all benchmarked Amazon categories. Buyers here expect to see the product from every angle before they commit.
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Bath Toys — having better creator video is.
- Unusually, creator video outruns brand video in this category (median 10 creator videos, but only 4 of 10 sellers have a brand video). Shoppers are already watching creators here.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 8 |
| Brand videoShare with a brand-uploaded product video | 4 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.7 stars |
| ReviewsMedian review count | 6,483 |
Top sellers in Bath Toys
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Tub Works® Ocean Rescue™ Vehicles Light Up Bath Toys, 6 Pack | Water-Activated Light Up Toys Flash & Change Co…
- 2Munchkin® Float & Play Bubbles™ Baby and Toddler Bath Toy, 4 Count 4 Count Float & Play
- 3Fajiabao Toddler Bath Toys for Kids Ages 1-3 Stack, Scoop & Pour Set 5 PCS | Drain Quickly Nest for Easy Stora…
- 4Tub Works® Marine™ Mold Free Bath Toys, 6 Pack | Sealed, No Hole Bath Toys Design Keeps Moisture Out | Soft, S…
- 5Munchkin® Fishin'™ Magnetic Baby and Toddler Bath Toy, 4pc Set Pack of 1
Frequently asked questions
- How many images do top Bath Toys listings have on Amazon?
- The median top-10 best seller in Amazon's Toys & Games > Baby & Toddler Toys > Bath Toys category has 8 gallery images (as of August 2026).
- Do best-selling Bath Toys products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Bath Toys listings on Amazon have?
- 4 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Bath Toys products have on Amazon?
- The median top seller in this category holds a 4.7-star rating across 6,483 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Baby & Toddler Toys
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.