Gallery images7
median images per top listing
Brand video10 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content8 of 10
top sellers use A+ (enhanced brand) content
0%
How Models & Model Kits compares
This category's top sellers vs. the median Toys & Games category and all benchmarked Amazon categories.
Gallery images
Models & Model Kits
7
Toys & Games median
6
All Amazon
6
Brand video
Models & Model Kits
10 of 10
Toys & Games median
8 of 10
All Amazon
7 of 10
Creator videos
Models & Model Kits
10
Toys & Games median
10
All Amazon
8
A+ Content
Models & Model Kits
8 of 10
Toys & Games median
10 of 10
All Amazon
9 of 10
What this benchmark means
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Models & Model Kits — having better creator video is.
- The leaders are entrenched — a median of 11,359 reviews at 4.8 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 10 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 8 of 10 listings |
| Star ratingMedian listing rating | 4.8 stars |
| ReviewsMedian review count | 11,359 |
Top sellers in Models & Model Kits
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Build a Large Language Model (From Scratch)
- 2DIYSELF 150 PCS Exacto Knife Blades #11, SK5 High-Carbon Steel Craft Blades | Standard-Fit Hobby Knife Blades,…
- 33D Puzzles for Adults, Wooden 3D Puzzle Model Surprise Amusement Park Music Box Toys Building Kits, DIY Wood C…
- 4iBayam 8.5" Heavy Duty Scissors All Purpose for Office School Crafts Sewing | 3-Pack, Ultra-Sharp 2.5mm Stainl…
- 5Amazon Basics Multipurpose Stainless Steel Scissors for Office, Crafts, Right/Left Handed, Comfort Grip, PVD C…
Frequently asked questions
- How many images do top Models & Model Kits listings have on Amazon?
- The median top-10 best seller in Amazon's Toys & Games > Hobbies > Models & Model Kits category has 7 gallery images (as of August 2026).
- Do best-selling Models & Model Kits products use A+ Content?
- 8 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Models & Model Kits listings on Amazon have?
- 10 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Models & Model Kits products have on Amazon?
- The median top seller in this category holds a 4.8-star rating across 11,359 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.