median images in the median Hobbies category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Hobbies categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Hobbies categories where even the top sellers are light on content — the fastest places to stand out.
Hobbies categories
Benchmarks for each Hobbies category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Coin Collecting | 3 | 1 of 10 | 1 | 2 of 10 |
| Hobby Building Tools & Hardware | 7 | 8 of 10 | 10 | 9 of 10 |
| Models & Model Kits | 7 | 10 of 10 | 10 | 8 of 10 |
| Pinewood Derby | 6 | 6 of 10 | 1 | 8 of 10 |
| Remote & App Controlled Vehicles & Parts | 6 | 9 of 10 | 10 | 9 of 10 |
| Rockets | 6 | 6 of 10 | 8 | 5 of 10 |
| Slot Cars, Race Tracks & Accessories | 7 | 9 of 10 | 10 | 9 of 10 |
| Stamp Collecting | 6 | 9 of 10 | 10 | 9 of 10 |
| Trains & Accessories | 7 | 4 of 10 | 1 | 6 of 10 |
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Toys & Games
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.