median images in the median Learning & Education category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Learning & Education categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Learning & Education categories where even the top sellers are light on content — the fastest places to stand out.
Learning & Education categories
Benchmarks for each Learning & Education category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Detective & Spy | 7 | 6 of 10 | 3 | 9 of 10 |
| Electronic Learning Products | 9 | 9 of 10 | 10 | 10 of 10 |
| Flash Cards | 6 | 8 of 10 | 10 | 10 of 10 |
| Habitats | 7 | 9 of 10 | 10 | 10 of 10 |
| Musical Instruments | 6 | 9 of 10 | 10 | 10 of 10 |
| Optics | 8 | 10 of 10 | 10 | 10 of 10 |
| Reading & Writing | 6 | 8 of 10 | 10 | 9 of 10 |
| Rock Tumblers | 7 | 8 of 10 | 10 | 10 of 10 |
| Science Kits & Toys | 7 | 9 of 10 | 10 | 9 of 10 |
| Solar Power Kits | 6 | 9 of 10 | 10 | 10 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.