Gallery images6
median images per top listing
Brand video8 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content9 of 10
top sellers use A+ (enhanced brand) content
0%
How Reading & Writing compares
This category's top sellers vs. the median Toys & Games category and all benchmarked Amazon categories.
Gallery images
Reading & Writing
6
Toys & Games median
6
All Amazon
6
Brand video
Reading & Writing
8 of 10
Toys & Games median
8 of 10
All Amazon
7 of 10
Creator videos
Reading & Writing
10
Toys & Games median
10
All Amazon
8
A+ Content
Reading & Writing
9 of 10
Toys & Games median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Reading & Writing — having better creator video is.
- The leaders are entrenched — a median of 2,101 reviews at 4.6 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 8 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 2,101 |
Top sellers in Reading & Writing
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Magic Grooved Writing Practice Book for Kids Ages 3-8, Preschool Workbook | Deeper & larger 3D grooves, Reusab…
- 2BUKEBU LCD Writing Tablet,10.5 inch Colorful Doodle Board for Kids (Yellow) 7"W x 10.4"H Yellow
- 3Dinosaur 8.5" LCD Writing Tablet for Kids Ages 2-6 | 8.5" reusable LCD doodle board, unicorn & dinosaur, singl…
- 49" x 12" Sketch Book, 2-Pack 50 Sheets Spiral Bound Art Sketchbook Notebook | Acid Free Artist Drawing Book Pa…
- 5Magnetic Wooden Fishing Game Toy for Preschoolers, Alphabet Fish Catching Counting Games Puzzle with Numbers a…
Frequently asked questions
- How many images do top Reading & Writing listings have on Amazon?
- The median top-10 best seller in Amazon's Toys & Games > Learning & Education > Reading & Writing category has 6 gallery images (as of August 2026).
- Do best-selling Reading & Writing products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Reading & Writing listings on Amazon have?
- 8 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Reading & Writing products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 2,101 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Learning & Education
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.