Gallery images7
median images per top listing
Brand video6 of 10
top sellers include a brand-uploaded video
0%
Creator videos3
median creator videos per top listing
A+ Content9 of 10
top sellers use A+ (enhanced brand) content
0%
How Detective & Spy compares
This category's top sellers vs. the median Toys & Games category and all benchmarked Amazon categories.
Gallery images
Detective & Spy
7
Toys & Games median
6
All Amazon
6
Brand video
Detective & Spy
6 of 10
Toys & Games median
8 of 10
All Amazon
7 of 10
Creator videos
Detective & Spy
3
Toys & Games median
10
All Amazon
8
A+ Content
Detective & Spy
9 of 10
Toys & Games median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator video adoption is early: category leaders carry a median of just 3 creator videos. A steady creator content pipeline is one of the fastest ways to out-content this category's top sellers.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 6 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 3 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 266 |
Top sellers in Detective & Spy
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Tapix Crime Scene Do Not Cross Tape Decoration – 3” x 100 ft Roll – Bright Yellow Pretend Play Party Decoratio…
- 2Unsolved Case Files | Honey The Bunny - A Family-Friendly Mystery Case to Solve
- 3Spy Labs Master Detective Toolkit V2 | Forensic Science Kit | Gather & Document Evidence, Play | Fingerprints,…
- 4UNGLINGA Kids Spy Kit Detective Set Over 20 Activities - Fingerprint Toys | gifts for 4 5 6 7 8 9 10 11 12 Yea…
- 5AGM Kids Night Vision Goggles, Adjustable Spy Gear Night Mission Goggles with Flip-Out Lights Green Lens
Frequently asked questions
- How many images do top Detective & Spy listings have on Amazon?
- The median top-10 best seller in Amazon's Toys & Games > Learning & Education > Detective & Spy category has 7 gallery images (as of August 2026).
- Do best-selling Detective & Spy products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Detective & Spy listings on Amazon have?
- 6 of 10 top sellers include a brand-uploaded video, and the median listing carries 3 creator (Amazon Influencer) videos.
- What rating do top Detective & Spy products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 266 reviews.
Falling behind on Amazon?
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.