median images in the median Novelty & Gag Toys category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Novelty & Gag Toys categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Novelty & Gag Toys categories where even the top sellers are light on content — the fastest places to stand out.
Novelty & Gag Toys categories
Benchmarks for each Novelty & Gag Toys category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Executive Desk Toys | 6 | 5 of 10 | 10 | 10 of 10 |
| Fidget Toys | 6 | 8 of 10 | 9 | 9 of 10 |
| Finger Boards & Finger Bikes | 7 | 9 of 10 | 7 | 10 of 10 |
| Fortune Telling Toys | 7 | 3 of 10 | 10 | 9 of 10 |
| Gag Toys & Practical Jokes | 6 | 9 of 10 | 10 | 10 of 10 |
| Juggling Sets | 6 | 7 of 10 | 6 | 9 of 10 |
| Magic Kits & Accessories | 7 | 8 of 10 | 10 | 10 of 10 |
| Magnets & Magnetic Toys | 6 | 8 of 10 | 10 | 10 of 10 |
| Miniatures | 8 | 8 of 10 | 6 | 9 of 10 |
| Nesting Dolls | 6 | 5 of 10 | 3 | 7 of 10 |
| Novelty Spinning Tops | 7 | 7 of 10 | 10 | 8 of 10 |
| Prisms & Kaleidoscopes | 6 | 8 of 10 | 3 | 8 of 10 |
| Slime & Putty Toys | 6 | 8 of 10 | 10 | 10 of 10 |
| Spy Gadgets | 6 | 7 of 10 | 7 | 10 of 10 |
| Viewfinders | 7 | 7 of 10 | 4 | 8 of 10 |
| Water Balloons | 6 | 10 of 10 | 10 | 10 of 10 |
| Wind-up Toys | 6 | 3 of 10 | 4 | 7 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.