Gallery images7
median images in the median Dress Up & Pretend Play category
Brand video4 of 10
top sellers with a brand video, median category
0%
Creator videos7
median creator videos per top listing
A+ Content9 of 10
top sellers using A+ Content, median category
0%
Most content-saturated
Dress Up & Pretend Play categories where the leaders are most built out — expect a high content bar.
Dress Up & Pretend Play categories
Benchmarks for each Dress Up & Pretend Play category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Accessories | 6 | 8 of 10 | 10 | 10 of 10 |
| Beauty & Fashion | 7 | 4 of 10 | 7 | 10 of 10 |
| Costumes | 7 | 2 of 10 | 10 | 9 of 10 |
| Hats | 7 | 1 of 10 | 2 | 8 of 10 |
| Masks | 6 | 1 of 10 | 5 | 9 of 10 |
| Pretend Play | 7 | 5 of 10 | 9 | 10 of 10 |
| Wigs | 6 | 6 of 10 | 4 | 9 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.