Gallery images7
median images per top listing
Brand video1 of 10
top sellers include a brand-uploaded video
0%
Creator videos2
median creator videos per top listing
A+ Content8 of 10
top sellers use A+ (enhanced brand) content
0%
How Hats compares
This category's top sellers vs. the median Toys & Games category and all benchmarked Amazon categories.
Gallery images
Hats
7
Toys & Games median
6
All Amazon
6
Brand video
Hats
1 of 10
Toys & Games median
8 of 10
All Amazon
7 of 10
Creator videos
Hats
2
Toys & Games median
10
All Amazon
8
A+ Content
Hats
8 of 10
Toys & Games median
10 of 10
All Amazon
9 of 10
What this benchmark means
- Creator video adoption is early: category leaders carry a median of just 2 creator videos. A steady creator content pipeline is one of the fastest ways to out-content this category's top sellers.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 1 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 2 |
| A+ ContentShare with A+ (enhanced brand) content | 8 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 198 |
Top sellers in Hats
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1COLLECT PRESENT Adult Western Sheriff Costume Hat – Classic Cowboy Hat for Men & Women – 1950s Rancher Style B…
- 2Podzly Straw Cowboy Hats 72 Pack – 24" Circumference Western Style – Pink | for Men & Women – Bulk Cowboy Hats…
- 3Straw Cowboy Hats 72 Pack – 24" Circumference Western Style – Multicolored | for Men & Women – Bulk Cowboy Hat…
- 4Danny Go! Aviator Hat - Play Dress-Up Hat Inspired Show | Preschool Kids, Dress-Up, Pretend Play
- 5Little Adventures Child Costume Cowboy and Cowgirl Felt Hats Brown
Frequently asked questions
- How many images do top Hats listings have on Amazon?
- The median top-10 best seller in Amazon's Toys & Games > Dress Up & Pretend Play > Hats category has 7 gallery images (as of August 2026).
- Do best-selling Hats products use A+ Content?
- 8 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Hats listings on Amazon have?
- 1 of 10 top sellers include a brand-uploaded video, and the median listing carries 2 creator (Amazon Influencer) videos.
- What rating do top Hats products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 198 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Dress Up & Pretend Play
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.