Gallery images6
median images per top listing
Brand video6 of 10
top sellers include a brand-uploaded video
0%
Creator videos4
median creator videos per top listing
A+ Content9 of 10
top sellers use A+ (enhanced brand) content
0%
How Wigs compares
This category's top sellers vs. the median Toys & Games category and all benchmarked Amazon categories.
Gallery images
Wigs
6
Toys & Games median
6
All Amazon
6
Brand video
Wigs
6 of 10
Toys & Games median
8 of 10
All Amazon
7 of 10
Creator videos
Wigs
4
Toys & Games median
10
All Amazon
8
A+ Content
Wigs
9 of 10
Toys & Games median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 6 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 4 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.3 stars |
| ReviewsMedian review count | 434 |
Top sellers in Wigs
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1ATTBEA Old Man Costume Wig for Kids 100 Days of School Costume for Boys Old People Costume Set for Adults Men…
- 2PLULON Pink-Color Bob Wig with Heart Sunglasses Hair Cap Neon Colored Wig | Colorful Funny Synthetic Short Wig…
- 3PLULON Bright Pink Bob Wig with Heart Glasses Hair Cap Neon Color Party Wig | Colorful Funny Synthetic Short W…
- 4Ice Princess Dress Up Wig, Girl Role Playing Hair Accessories | Easy to Put On, Dress Up, Costume Accessory, B…
- 5Light Up Princess Braided Wigs， Princess Accessories Wig Headbands for Girl | 2 Pcs Tiara Flower Toys for Girl…
Frequently asked questions
- How many images do top Wigs listings have on Amazon?
- The median top-10 best seller in Amazon's Toys & Games > Dress Up & Pretend Play > Wigs category has 6 gallery images (as of August 2026).
- Do best-selling Wigs products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Wigs listings on Amazon have?
- 6 of 10 top sellers include a brand-uploaded video, and the median listing carries 4 creator (Amazon Influencer) videos.
- What rating do top Wigs products have on Amazon?
- The median top seller in this category holds a 4.3-star rating across 434 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Dress Up & Pretend Play
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.