Gallery images7
median images per top listing
Brand video5 of 10
top sellers include a brand-uploaded video
0%
Creator videos9
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Pretend Play compares
This category's top sellers vs. the median Toys & Games category and all benchmarked Amazon categories.
Gallery images
Pretend Play
7
Toys & Games median
6
All Amazon
6
Brand video
Pretend Play
5 of 10
Toys & Games median
8 of 10
All Amazon
7 of 10
Creator videos
Pretend Play
9
Toys & Games median
10
All Amazon
8
A+ Content
Pretend Play
10 of 10
Toys & Games median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 9 creator videos. Having creator video isn't a differentiator in Pretend Play — having better creator video is.
- The leaders are entrenched — a median of 4,265 reviews at 4.6 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 5 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 9 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 4,265 |
Top sellers in Pretend Play
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1LIMIROLER Princess Dress Up Clothes for Little Girl Role Play Costume Gift Set Princess Dress Up Toys for Todd…
- 26-in-1 Kids Dress Up Clothes Costume Gift Set for Boys & Girls 3+ | Machine washable costume set, firefighter,…
- 3IVENRXIU Dress Up Clothes,4 In 1 Role Play Costumes for kids Ages 3–8 | Includes Police, Doctor,Fireman,Engine…
- 4Melissa & Doug Fire Chief Role Play Costume Dress-Up Set MAIN
- 5Hollyhi 58 Pcs Kids Makeup Toys Kit for Girls, Real Washable Make Up Set | Safety Material Certificates, Non-T…
Frequently asked questions
- How many images do top Pretend Play listings have on Amazon?
- The median top-10 best seller in Amazon's Toys & Games > Dress Up & Pretend Play > Pretend Play category has 7 gallery images (as of August 2026).
- Do best-selling Pretend Play products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Pretend Play listings on Amazon have?
- 5 of 10 top sellers include a brand-uploaded video, and the median listing carries 9 creator (Amazon Influencer) videos.
- What rating do top Pretend Play products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 4,265 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Dress Up & Pretend Play
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.