Gallery images6
median images per top listing
Brand video1 of 10
top sellers include a brand-uploaded video
0%
Creator videos5
median creator videos per top listing
A+ Content9 of 10
top sellers use A+ (enhanced brand) content
0%
How Masks compares
This category's top sellers vs. the median Toys & Games category and all benchmarked Amazon categories.
Gallery images
Masks
6
Toys & Games median
6
All Amazon
6
Brand video
Masks
1 of 10
Toys & Games median
8 of 10
All Amazon
7 of 10
Creator videos
Masks
5
Toys & Games median
10
All Amazon
8
A+ Content
Masks
9 of 10
Toys & Games median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Unusually, creator video outruns brand video in this category (median 5 creator videos, but only 1 of 10 sellers have a brand video). Shoppers are already watching creators here.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 1 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 5 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 531 |
Top sellers in Masks
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Spider Hero Mechanical Eyes Homecoming Mask - Super Hero Full Mask Moving Lenses Cosplay Wearable Prop
- 2Unique Spiderman Party Favors and Birthday Decorations - Spider Man Masks - Officially Licensed 16
- 3Jazwares MARVEL Official Youth Zentai Halloween Costume Accessory - Deluxe Two-Way Stretch Spandex Mask with M…
- 410PCS Cat Masks - White Therian Masks for Masquerade, Halloween, Kids Cosplay & Costume Parties
- 5Mr.Pang LED Light Up Mask with Gesture Sensing, Kids Toys Gifts for Boys | Face-transforming Halloween Costume…
Frequently asked questions
- How many images do top Masks listings have on Amazon?
- The median top-10 best seller in Amazon's Toys & Games > Dress Up & Pretend Play > Masks category has 6 gallery images (as of August 2026).
- Do best-selling Masks products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Masks listings on Amazon have?
- 1 of 10 top sellers include a brand-uploaded video, and the median listing carries 5 creator (Amazon Influencer) videos.
- What rating do top Masks products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 531 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Dress Up & Pretend Play
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.