Gallery images7
median images per top listing
Brand video2 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content9 of 10
top sellers use A+ (enhanced brand) content
0%
How Costumes compares
This category's top sellers vs. the median Toys & Games category and all benchmarked Amazon categories.
Gallery images
Costumes
7
Toys & Games median
6
All Amazon
6
Brand video
Costumes
2 of 10
Toys & Games median
8 of 10
All Amazon
7 of 10
Creator videos
Costumes
10
Toys & Games median
10
All Amazon
8
A+ Content
Costumes
9 of 10
Toys & Games median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Costumes — having better creator video is.
- Unusually, creator video outruns brand video in this category (median 10 creator videos, but only 2 of 10 sellers have a brand video). Shoppers are already watching creators here.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 2 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 969 |
Top sellers in Costumes
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1LIMIROLER Princess Dress Up Clothes for Little Girl Role Play Costume Gift Set Princess Dress Up Toys for Todd…
- 2Meland Princess Dress Up Trunk for Girls 3-8, Toys Gift Set for Holidays Pink
- 3Meland Princess Dress Up for Girls with Shoes & Toy, Gift for Girls 3 4 5 6 | 3 sets of deluxe dress up clothe…
- 4Princess Costumes for Girls, Princess Dress up Clothes for Girl 4-6 | Princess Dresses,Little Girl Dress up Pr…
- 5Princess Dress Up for Girls, Unicorn Light up Princess Cape Princess Dress | Costume Crown Gift for Girls 3 4…
Frequently asked questions
- How many images do top Costumes listings have on Amazon?
- The median top-10 best seller in Amazon's Toys & Games > Dress Up & Pretend Play > Costumes category has 7 gallery images (as of August 2026).
- Do best-selling Costumes products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Costumes listings on Amazon have?
- 2 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Costumes products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 969 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Dress Up & Pretend Play
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.