median images in the median Kids' Electronics category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Kids' Electronics categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Kids' Electronics categories where even the top sellers are light on content — the fastest places to stand out.
Kids' Electronics categories
Benchmarks for each Kids' Electronics category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Dance Mats | 7 | 9 of 10 | 10 | 10 of 10 |
| Electronic Pets | 8 | 10 of 10 | 10 | 10 of 10 |
| Karaoke Machines | 7 | 9 of 10 | 9 | 10 of 10 |
| MP3 Players | 7 | 5 of 10 | 1 | 9 of 10 |
| Personal Video Players & Accessories | 7 | 9 of 10 | 10 | 10 of 10 |
| Plug & Play Video Games | 7 | 7 of 10 | 10 | 9 of 10 |
| Remote- & App-Controlled Figures & Robots | 7 | 9 of 10 | 10 | 10 of 10 |
| Systems & Accessories | 9 | 9 of 10 | 10 | 10 of 10 |
| Walkie Talkies | 6 | 10 of 10 | 10 | 10 of 10 |
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Toys & Games
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.