median images in the median Arts & Crafts category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Arts & Crafts categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Arts & Crafts categories where even the top sellers are light on content — the fastest places to stand out.
Arts & Crafts categories
Benchmarks for each Arts & Crafts category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Adhesives | 6 | 8 of 10 | 7 | 9 of 10 |
| Aprons & Smocks | 6 | 1 of 10 | 3 | 10 of 10 |
| Clay & Dough | 9 | 6 of 10 | 10 | 10 of 10 |
| Craft Kits | 6 | 8 of 10 | 10 | 10 of 10 |
| Drawing & Painting Supplies | 5 | 7 of 10 | 9 | 8 of 10 |
| Drawing & Writing Boards | 7 | 7 of 10 | 10 | 10 of 10 |
| Easels | 6 | 6 of 10 | 10 | 10 of 10 |
| Pipe Cleaners | 6 | 6 of 10 | 5 | 9 of 10 |
| Printing & Stamping | 7 | 7 of 10 | 5 | 10 of 10 |
| Stickers | 7 | 9 of 10 | 10 | 10 of 10 |
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Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.