Gallery images9
median images per top listing
Brand video6 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Clay & Dough compares
This category's top sellers vs. the median Toys & Games category and all benchmarked Amazon categories.
Gallery images
Clay & Dough
9
Toys & Games median
6
All Amazon
6
Brand video
Clay & Dough
6 of 10
Toys & Games median
8 of 10
All Amazon
7 of 10
Creator videos
Clay & Dough
10
Toys & Games median
10
All Amazon
8
A+ Content
Clay & Dough
10 of 10
Toys & Games median
10 of 10
All Amazon
9 of 10
What this benchmark means
- Clay & Dough is an image-heavy category: the median top listing has 9 gallery images vs. 6 across all benchmarked Amazon categories. Buyers here expect to see the product from every angle before they commit.
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Clay & Dough — having better creator video is.
- The leaders are entrenched — a median of 15,479 reviews at 4.8 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 9 |
| Brand videoShare with a brand-uploaded product video | 6 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.8 stars |
| ReviewsMedian review count | 15,479 |
Top sellers in Clay & Dough
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Play Doh Modeling Compound 10-Pack Case of Assorted Colors, Non-Toxic 2 oz. Cans, Back to School Gifts, Prizes…
- 2Play-Doh Jewel Colors Bulk 12-Pack of 4-Ounce Cans
- 3Play Doh Bulk Handout 42-Pack of 1-Ounce Modeling Compound Cans, Back to School Gifts, Prizes, & Party Favors,…
- 4Play-Doh Modeling Compound 36-Pack Case of Colors, Non-Toxic, 3 Oz Cans of Assort. Colors, Back to School Clas…
- 5Play-Doh Modeling Compound 24-Pack Case of Colors, Non-Toxic, 3 Oz Cans of Assort. Colors, Back to School Clas…
Frequently asked questions
- How many images do top Clay & Dough listings have on Amazon?
- The median top-10 best seller in Amazon's Toys & Games > Arts & Crafts > Clay & Dough category has 9 gallery images (as of August 2026).
- Do best-selling Clay & Dough products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Clay & Dough listings on Amazon have?
- 6 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Clay & Dough products have on Amazon?
- The median top seller in this category holds a 4.8-star rating across 15,479 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Arts & Crafts
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.