Gallery images6
median images per top listing
Brand video8 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Craft Kits compares
This category's top sellers vs. the median Toys & Games category and all benchmarked Amazon categories.
Gallery images
Craft Kits
6
Toys & Games median
6
All Amazon
6
Brand video
Craft Kits
8 of 10
Toys & Games median
8 of 10
All Amazon
7 of 10
Creator videos
Craft Kits
10
Toys & Games median
10
All Amazon
8
A+ Content
Craft Kits
10 of 10
Toys & Games median
10 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Craft Kits — having better creator video is.
- The leaders are entrenched — a median of 3,617 reviews at 4.6 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 8 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 3,617 |
Top sellers in Craft Kits
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1TAKIMO 2 Gallon Crystal Clear Epoxy Resin Kit, Bubble Free Self-Leveling Resin for Art, Crafts, Coating & DIY…
- 230 Pack Mini Acrylic Paint Set, 420 PCS Kids Paint Kit Container Strips Storage, 12 Colors Acrylic Paints Stri…
- 3Superclear Designer Art Resin 2 Quart Kit, Clear Epoxy for Crafts & Art | High-gloss, bubble-free epoxy for je…
- 4Rock Painting Kit- Glow in The Dark Rock Kit, Arts and Crafts for Kids Ages 6-12, Art Supplies Toy, Kids Craft…
- 5Horizon Group USA Bluey Aqua Art - Reusable Water Reveal Activity Pages With Water Pen for No-Mess Drawing and…
Frequently asked questions
- How many images do top Craft Kits listings have on Amazon?
- The median top-10 best seller in Amazon's Toys & Games > Arts & Crafts > Craft Kits category has 6 gallery images (as of August 2026).
- Do best-selling Craft Kits products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Craft Kits listings on Amazon have?
- 8 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Craft Kits products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 3,617 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Arts & Crafts
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.