Gallery images8
median images per top listing
Brand video8 of 10
top sellers include a brand-uploaded video
0%
Creator videos6
median creator videos per top listing
A+ Content9 of 10
top sellers use A+ (enhanced brand) content
0%
How Miniatures compares
This category's top sellers vs. the median Toys & Games category and all benchmarked Amazon categories.
Gallery images
Miniatures
8
Toys & Games median
6
All Amazon
6
Brand video
Miniatures
8 of 10
Toys & Games median
8 of 10
All Amazon
7 of 10
Creator videos
Miniatures
6
Toys & Games median
10
All Amazon
8
A+ Content
Miniatures
9 of 10
Toys & Games median
10 of 10
All Amazon
9 of 10
What this benchmark means
- Miniatures is an image-heavy category: the median top listing has 8 gallery images vs. 6 across all benchmarked Amazon categories. Buyers here expect to see the product from every angle before they commit.
- A+ Content is table stakes: 9 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 8 |
| Brand videoShare with a brand-uploaded product video | 8 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 6 |
| A+ ContentShare with A+ (enhanced brand) content | 9 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 130 |
Top sellers in Miniatures
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1nobasco Squishies, 32 Pack Mochi Squishy Toys - Kawaii Cat Squishys Slow Rising Animals - Party Favors, Goodie…
- 2MGA's Miniverse Real Music Vinyl Mystery Blind Packaging, Mini Playable Records, 4 Vinyl Records per Pack, Sle…
- 3Mini Brands Really Works Vinyl Capsule Series 1 (2 Pack) By ZURU | 8 playable mini vinyls spin & play, music a…
- 4MGA's Miniverse Real Music Record Player Mini Collectibles, Mini Playable Record Player, Collectors, Gift, Bee…
- 5Mini Brands Fill The Fridge Mini Minis Series 1 by ZURU, Collectible Miniature Toy, (2 Capsules) Random
Frequently asked questions
- How many images do top Miniatures listings have on Amazon?
- The median top-10 best seller in Amazon's Toys & Games > Novelty & Gag Toys > Miniatures category has 8 gallery images (as of August 2026).
- Do best-selling Miniatures products use A+ Content?
- 9 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Miniatures listings on Amazon have?
- 8 of 10 top sellers include a brand-uploaded video, and the median listing carries 6 creator (Amazon Influencer) videos.
- What rating do top Miniatures products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 130 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Novelty & Gag Toys
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.