Gallery images6
median images per top listing
Brand video6 of 10
top sellers include a brand-uploaded video
0%
Creator videos10
median creator videos per top listing
A+ Content8 of 10
top sellers use A+ (enhanced brand) content
0%
How Xbox compares
This category's top sellers vs. the median Video Games category and all benchmarked Amazon categories.
Gallery images
Xbox
6
Video Games median
6
All Amazon
6
Brand video
Xbox
6 of 10
Video Games median
5 of 10
All Amazon
7 of 10
Creator videos
Xbox
10
Video Games median
4
All Amazon
8
A+ Content
Xbox
8 of 10
Video Games median
7 of 10
All Amazon
9 of 10
What this benchmark means
- Creator content is saturated: the median top listing carries 10 creator videos. Having creator video isn't a differentiator in Xbox — having better creator video is.
- The leaders are entrenched — a median of 3,549 reviews at 4.6 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 6 |
| Brand videoShare with a brand-uploaded product video | 6 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 10 |
| A+ ContentShare with A+ (enhanced brand) content | 8 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 3,549 |
Top sellers in Xbox
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Turtle Beach Stealth 700 Wireless Gaming Headset for Xbox, PS5, PC, Mobile | Xbox Series X|S, Xbox One, PlaySt…
- 216K HDMI Cable 2.2, 96Gbps High Speed Cord, Support HDR, eARC, 8K 60Hz 4K 120Hz, HDCP 2.3, Compatible with Gam…
- 3XBOX Game Pass Ultimate | 1 Month Membership | Console, PC, Cloud Gaming Devices | Digital Code Game Pass Ulti…
- 4GameSir G7 SE Wired Controller for Xbox Series X|S, Xbox One & Windows 10/11, Plug and Play Gaming Gamepad wit…
- 5VALORANT USD $25 [Online Game Code] Online Game Code 25
Frequently asked questions
- How many images do top Xbox listings have on Amazon?
- The median top-10 best seller in Amazon's Video Games > Legacy Systems > Xbox category has 6 gallery images (as of August 2026).
- Do best-selling Xbox products use A+ Content?
- 8 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Xbox listings on Amazon have?
- 6 of 10 top sellers include a brand-uploaded video, and the median listing carries 10 creator (Amazon Influencer) videos.
- What rating do top Xbox products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 3,549 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Legacy Systems
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.