Gallery images7
median images per top listing
Brand video8 of 10
top sellers include a brand-uploaded video
0%
Creator videos9
median creator videos per top listing
A+ Content10 of 10
top sellers use A+ (enhanced brand) content
0%
How Yarn compares
This category's top sellers vs. the median Arts, Crafts & Sewing category and all benchmarked Amazon categories.
Gallery images
Yarn
7
Arts, Crafts & Sewing median
6
All Amazon
6
Brand video
Yarn
8 of 10
Arts, Crafts & Sewing median
6 of 10
All Amazon
7 of 10
Creator videos
Yarn
9
Arts, Crafts & Sewing median
7
All Amazon
8
A+ Content
Yarn
10 of 10
Arts, Crafts & Sewing median
8 of 10
All Amazon
9 of 10
What this benchmark means
- A+ Content is table stakes: 10 of 10 top sellers use it. A listing without A+ is visibly behind every leader on the shelf.
- Creator content is saturated: the median top listing carries 9 creator videos. Having creator video isn't a differentiator in Yarn — having better creator video is.
- The leaders are entrenched — a median of 2,240 reviews at 4.6 stars. Content parity with this benchmark is the price of entry; review volume takes longer to build.
The numbers
| Content benchmark | Top 10 best sellers (August 2026) |
|---|---|
| Gallery imagesMedian image count across top listings | 7 |
| Brand videoShare with a brand-uploaded product video | 8 of 10 listings |
| Creator videosMedian count of Amazon Influencer / creator videos | 9 |
| A+ ContentShare with A+ (enhanced brand) content | 10 of 10 listings |
| Star ratingMedian listing rating | 4.6 stars |
| ReviewsMedian review count | 2,240 |
Top sellers in Yarn
The top-ranked listings in this category's benchmark cohort (August 2026 snapshot) — the pages setting the content bar above.
- 1Red Heart Super Saver Yarn 312 Black | #4 Medium Worsted Weight Acrylic Soft Yarn for Blankets, Beanies, Amigu…
- 2MAQIHAN 15x20g Acrylic Yarn for Crocheting - Soft Knitting Yarn for Crafts | Multicolor Bulk Yarn Skeins for H…
- 3Red Heart Craft Kit, Yarn for Crocheting and Knitting 1116 yards / 1020 meters
- 4Red Heart Super Saver Economy Yarn, Aran 1 Pack Aran
- 5Cozyful Chunky Yarn for Hand Knitting - #10 Chunky Chenille Yarn, Jumbo Big Thick Chunky Yarns for Crocheting,…
Frequently asked questions
- How many images do top Yarn listings have on Amazon?
- The median top-10 best seller in Amazon's Arts, Crafts & Sewing > Knitting & Crochet > Yarn category has 7 gallery images (as of August 2026).
- Do best-selling Yarn products use A+ Content?
- 10 of 10 of the top 10 best sellers in this category use A+ Content on their product pages.
- How much video do top Yarn listings on Amazon have?
- 8 of 10 top sellers include a brand-uploaded video, and the median listing carries 9 creator (Amazon Influencer) videos.
- What rating do top Yarn products have on Amazon?
- The median top seller in this category holds a 4.6-star rating across 2,240 reviews.
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
More in Knitting & Crochet
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.