median images in the median Arts, Crafts & Sewing category
top sellers with a brand video, median category
median creator videos per top listing
top sellers using A+ Content, median category
Most content-saturated
Arts, Crafts & Sewing categories where the leaders are most built out — expect a high content bar.
Biggest content openings
Arts, Crafts & Sewing categories where even the top sellers are light on content — the fastest places to stand out.
Arts, Crafts & Sewing categories
Benchmarks for each Arts, Crafts & Sewing category, measured from the top 10 best sellers.
| Category | Images | Brand video | Creator videos | A+ Content |
|---|---|---|---|---|
| Beading & Jewelry Makingmedian across 15 categories | 6 | 5 of 10 | 9 | 8 of 10 |
| Craftingmedian across 17 categories | 6 | 7 of 10 | 8 | 9 of 10 |
| Fabric | 6 | 6 of 10 | 7 | 8 of 10 |
| Fabric Decoratingmedian across 5 categories | 6 | 5 of 10 | 5 | 8 of 10 |
| Knitting & Crochetmedian across 12 categories | 6 | 6 of 10 | 6 | 9 of 10 |
| Needleworkmedian across 8 categories | 6 | 6 of 10 | 3 | 7 of 10 |
| Organization, Storage & Transportmedian across 9 categories | 7 | 5 of 10 | 4 | 8 of 10 |
| Painting, Drawing & Art Suppliesmedian across 6 categories | 6 | 8 of 10 | 9 | 9 of 10 |
| Printmakingmedian across 5 categories | 7 | 8 of 10 | 3 | 8 of 10 |
| Scrapbooking & Stampingmedian across 13 categories | 6 | 6 of 10 | 7 | 9 of 10 |
| Sewingmedian across 13 categories | 6 | 6 of 10 | 10 | 8 of 10 |
Falling behind on Amazon?
Benchmark your digital shelf against top sellers to find the biggest opportunities to increase sales — and the content gaps behind them.
Source: Cohley's Amazon Content Benchmarks, August 2026 snapshot. Benchmarks describe the top 10 best sellers in each category — the leaders, not the average listing. Read the methodology.